陳擎文教學網:Google Analytics traffic analysis, and internet marketing/digital marketing.

1.【Course Highlights & Index Directory】:

1. Content Marketing & Brand Management
2. Practical Work: Using 15 AI Tools to Create Various Marketing Content

3. Practical Work: SEM Search Engine Marketing - Applying SEO Techniques to Improve Website Rankings
4. Practical Work: Using GA4 (Google Analytics) for E-commerce Traffic Analysis
5. Implementation: Using A/B Testing for E-commerce Design Decisions and Analyzing Advertising Effectiveness
5. Practical Work: Using GTM (Google Tag Manager) for Customer Behavior Tracking
6. Practical Work: Using Google Looker Studio for Marketing Data Visualization


2.【GA4 Self-Learning Platform: Google Analytics Learning Center Courses】:

16. Google provides GA Learning Center Courses:
101: Getting Started with Google Analytics 4 (GA4) (Beginner)
102: Managing GA4 Data & Understanding Reports (Beginner)
201: Deep Dive into GA4 Data & Reports (Intermediate)
301: Integrating GA4 with Other Tools & Data Sources (Advanced)
【GA Learning Center Course URL】


3.【GA Certification Exam URL】:

Google offers GA certification exams for free, allowing multiple attempts online. The exam consists of 70 multiple-choice questions with a 60-minute time limit. A score of 80% or higher is required to pass.
A GA certification is highly beneficial for marketing professionals.
【GA4 Certification Exam - Certification Center URL】


4.【Various GA4 Practice Question Banks & Past Exam Questions】:

1. Google Skillshop offers practice questions and simulated exams for different question types and scenarios.
【Chinese Version (Google Skillshop)】
【English Version (Google Skillshop)】

2. Haran’s Marketing Notes:
Google Analytics 4 Official Certification & Latest Past Exam Questions (50 Questions): Detailed breakdown of 50 official GA4 certification questions with explanations.
【Haran's Marketing Notes: Past Exam Questions】

3. STEAM Education Learning Site:
GA4 Certification Past Exam Questions & Answers: Covers setup & concept questions in both Chinese and English.
【STEAM Education Learning: GA4 Certification Questions & Answers】


資源(Resource)

作業(homework)

【1. Content Marketing & Brand Management】

chp0. Course Introduction

Fundamentals of Content Marketing

  • Definition of Content Marketing: Providing value, building trust, and attracting the target audience.

Different Formats & Applications of Content

  • Text Content: Blog articles, white papers, e-books.
  • Visual Content: Images, infographics, presentations.
  • Audio-Visual Content: Short videos, live streams, podcasts.
  • Interactive Content: Quizzes, surveys, social media posts.

Content Marketing Methodology

  • Identify Target Audience: Segment customer groups and analyze their needs.
  • Storytelling Techniques: Telling brand stories and core values.
  • Editorial Planning: Content strategy and multi-platform integration.

Importance of Brand Awareness

  • Brand visibility influencing consumer decisions.
  • The correlation between brand awareness and loyalty.

Methods to Increase Brand Awareness

  • Create High-Value Content: Educational, entertaining, and storytelling content.
  • SEO Strategy: Optimize keyword rankings to increase visibility.
  • Social Media Engagement: Direct interaction with audiences to enhance engagement.

Practical Strategies

  • Develop brand slogans and consistent visual identity.
  • Use Google Trends to analyze market trends.
  • Utilize UGC (User-Generated Content) to boost brand recognition.

3-1 Blog Marketing

Functions & Benefits

  • Boost SEO rankings and increase website traffic.
  • Attract targeted audiences through long-tail keywords.

Content Planning

  • Write educational, case studies, or industry insight articles.
  • Optimize headlines with click-attracting keywords.

Practical Work

  • Hands-on use of blogging tools (e.g., WordPress).
  • Design and publish a high-quality article.

3-2 Video Marketing

Role & Impact of Videos

  • The widespread appeal of short videos (e.g., YouTube Shorts, TikTok).
  • Effectiveness of educational and brand storytelling videos.

Key Production Points

  • Use tools like Canva, Clipchamp to create short videos.
  • Add subtitles and CTA (Call to Action) to enhance engagement.

Practical Work

  • Create a 30-second brand promotional video and upload it to YouTube.

3-3 Email Marketing

Design & Application

  • Structure: Engaging subject lines, concise content, and clear CTA.
  • Use A/B testing to evaluate different subject lines and content formats.

Practical Tools

  • Use email marketing tools (e.g., Mailchimp) to design a newsletter.
  • Analyze email open rates and click-through rates with GA4.

【2. Practical: Creating Various Marketing Content Using 15 AI Tools】

☎chp10. AI Illustration: Text-to-Image, Auto Logo Creation, Vector Graphics, 3D Graphics, Various Styles, and Illustrations


(1).【AI Illustration Features】

1. Automated Generation:
2. Diverse Styles:
3. Personalized Customization:
4. Lower Creation Barriers:
5. Usage Scenarios: Presentation illustrations, short video illustrations...
6. Advantages: Google product, stable website, no copyright issues, quick and easy


(2).【Google AutoDraw】 Illustration Tool:

1.【Website】AutoDraw
2. Features:
【Automatic Recognition & Guessing Drawn Images】: AutoDraw's core feature is intelligent recognition. When you sketch freely on the canvas, the system automatically identifies what you are drawing and provides multiple precise suggestions.

3. Start Drawing:

(1). Test: Draw a giraffe
(2). Note: You must select the AutoDraw pen on the left for smart recognition
(3). Test: Add trees next to it
(4). 【Download Image】
(5). Share Link


4. Create a New Canvas for a Second Drawing (Book & Computer):

(1). Set the canvas to A4 portrait
(2). First, draw a book
(3). Then, draw a computer
(4). Add signature text
(5). 【Download Image】
(6). 【Share Link】


5.【Upload Assignment】 Create a Third Drawing (at least two objects):

(1). Set the canvas type
(2). First, draw Object 1 (e.g., bicycle)
(3). Then, draw Object 2 (e.g., car)
(4). Add signature text
(5). 【Download Image】
(6). 【Share Link】


(1).【Two AI Image Generation Models: LDM & LCM】

1. LDM (Latent Diffusion Model):
Feature 1: LDM is a latent variable diffusion model based on diffusion processes.
Feature 2: Image generation speed is slow, at least 30 seconds.

2. LCM (Latent Consistency Model):
Feature 1: LCM emphasizes maintaining consistency in latent space for stable image generation.
Feature 2: Image generation speed is fast.


(2).【Krea】 AI Illustration Tool: Text-to-Image, Photorealistic Images, Free

1. 【Website】Krea
2. Feature 1: Requires registration via Gmail account
3. Feature 2: Free (with a daily AI usage limit of 3 minutes), no copyright issues
4. Feature 3: 【Text-to-Image】 Enter an English phrase to generate an image
5. Feature 4: 【Free PNG Downloads】
6. Feature 5: Krea’s 4 Membership Tiers & Pricing
7. Feature 6: Krea uses LCM AI technology, making image generation faster.

3. Start Drawing: Text-to-Image, Photorealistic Image【Generate Image】

(1). Menu 【Generate】➜【Image】
(2). Test in Chinese: "A dog playing with a ball in the park in the afternoon"
(3). Note: It does not recognize Chinese, input must be in English.
(4). Test in English: "A dog playing with a ball in the park in the afternoon."
(5). 【Free PNG Download】
(6). Image generation is free to download.


4.【Upload Assignment】 Create a Third Drawing (Any Object):

(1). Use 【Generate】➜【Realtime】 mode
(2). Text-to-Image & Shape-Based Image Generation
Example: Pikachu
(3). White background
(4). Adjust AI imagination strength
(5). 【Screenshot / Download PNG】, upload to Zuvio
(6). Note: Free users have a 3-minute daily AI generation limit.


(1). 【Two AI Image Generation Model Technologies: LDM, LCM】

1. LDM (Latent Diffusion Model):
- Feature 1: LDM = Latent Diffusion Model, a generative model based on diffusion processes.
- Feature 2: Slow image generation speed, takes at least 30 seconds.

2. LCM (Latent Consistency Model):
- Feature 1: LCM = Latent Consistency Model, ensures stable and consistent latent space during the generation process.
- Feature 2: Faster image generation speed.


(2). 【freepik】 AI Drawing Tool: Text-to-Image, Photorealistic Images, Free

1. 【Website】 freepik
2. Feature 1: Requires Sign-up (Using Gmail Account).
3. Feature 2: Free (Limited to 2 minutes of AI computation per day), No Copyright Issues.
4. Feature 3: 【Text-to-Image】 - Enter an English sentence to generate an image.
5. Feature 4: 【Free PNG Downloads】.
6. Feature 5: Freepik’s Membership Tiers & Pricing
7. Feature 6: Freepik uses LCM-based AI, enabling faster image generation.

3. Start Drawing (Garfield Walking Side View): Text-to-Image + Shape-Guided Image Generation

(1). Select 【AI Image Generator】
(2). Select 【Sketch】 from the bottom left.
(3). Delete the default sketch on the left side.
(4). Note: It does not recognize Chinese text, English input is required.
(5). Text-to-Image Prompt: "Garfield"
(6). Canvas Background: White background, delete all other images.
【Set Background Color】
【Select Object】
(7). Use Paint Brush to draw 【Side View of a Cat】 (Adjust brush color and thickness).
【Adjust Brush Size】
(8). Adjust 【Imagination, AI Strength】 slider to match Garfield’s side view walking.
【Adjust AI Strength Slider】
(9). 【Generate Image】
(10). 【Download Image】
(11). **Note:** Free members only get 2 minutes of AI computation per day.
(12). **Note:** Real-time Image Generation allows free downloads.

5. 【Assignment Submission】:

(1). Use 【AI Image Generator】 ➜ 【Sketch to Image】 mode.
(2). Text-to-Image + Shape-Guided Image Generation.
Example: Pikachu.
(3). White background.
(4). Adjust AI Imagination Strength.
(5). 【Take a screenshot / or download PNG image】 and upload to Zuvio.
(6). **Note:** Free members only have 3 minutes of AI computation per day.

(1). 【Recraft】 AI Drawing Tool: Text-to-Image, Photorealistic Renderings, Free to Use

1. 【Website】Recraft
2. Feature 1: Requires Sign-up (Using Gmail Account)
3. Feature 2: Free (Limited to 2 minutes of AI computation per day), No Copyright Issues
4. Feature 3: 【Text-to-Image】 - Enter an English sentence to generate an image
5. Feature 4: 【Free PNG Download】
6. Feature 5: Recraft’s Membership Tiers & Pricing
7. Feature 6: Recraft uses LDM-based AI, enabling faster image generation

3. Start Drawing (Garfield Walking Side View): Text-to-Image + Shape-Guided Image Generation

(1). Go to 【Projects】 in the top menu
(2). Click 【+】 Create New Project
(3). Select 【Image】
(4). Choose 【>】 ➜ My Style ➜ Recraft v3 ➜ 【Vector Art】
(5). Enter the logo name in English: 【Department of Business Administration, NTUT】 ➜ "Draw the logo of The Department of Business Administration, NTUT"
(6). Note: It does not recognize Chinese text, English input is required
(7). Note: Recraft uses traditional LDM technology, so image generation speed is slower (~30-60 seconds)
(8). 【Generated Image】 - Vector Art

(9). Generate 【Icon】
(10). Choose 【>】 ➜ My Style ➜ Recraft v3 ➜ 【Icon】
(11). Enter logo description in English (Department of Business Administration, NTUT) ➜ "Draw the logo of The Department of Business Administration, NTUT"
(12). 【Generated Icon】
(13). 【Export】 ➜ 【SVG】 to download vector format
(14). 【Download Vector Icon】

(15). Goal: Draw NTUT’s mark along with book and computer icons
(16). Select 【Image】
(17). Choose 【>】 ➜ My Style ➜ Recraft v3 ➜ 【Icon】
(18). Enter the English description: "Draw the logo of NTUT and the logo of books and computer"
(19). 【Generate Image】 - Icon
(20). 【Export】 ➜ 【PNG】
(21). 【Download PNG Icon】
(22). 【Application】: Use Recraft to quickly create icons for presentations and reports

4. 【Assignment Submission】:

(1). Use 【Image】 ➜ 【Vector Art】
(2). Goal: Draw a vector logo for your department
(3). 【Download PNG Image】 and upload it to Zuvio

(1).【ChatGPT 4o】: Text-to-Image

◉The drawing function of ChatGPT 4o is supported by DALL-E 3 technology
◉Note 1: The free version of ChatGPT 4o does not support drawing; only the paid version offers this feature
◉Note 2: ChatGPT's text-to-image works well for physical objects but performs poorly when generating logos
◉Gemini currently (2024) offers drawing capabilities
◉Copilot currently (2024) offers drawing capabilities


◉Three-Round Comparison:
Round 1: Compare which generated image most resembles a real photo
Round 2: Compare which generated image can create a logo pattern
Round 2: Compare which generated image can create celebrity photos with arbitrary designs (not sourced from internet photos)


(2).【Round 1 Comparison】: Generate an image, a dog playing with a ball in the park in the afternoon

【Generated Image】
【Advanced Partial Image Editing】, first use the "Select" function
【Advanced Partial Image Editing】, then doodle the object, input text command: Change color
【Advanced Partial Image Editing】, generate the image


(3).【Round 2 Comparison】: Generate an image, draw the logo of The Department of Business Management, NTUT
draw the logo of The Department of Business Management, NTUT

【Generated Image】, since the result is poor, ChatGPT has temporarily stopped providing logo images


(4). Using Copilot, draw the logo of The Department of Business Management, NTUT
draw the logo of The Department of Business Management, NTUT

【Website】Copilot

◉Copilot's feature: Similar to ChatGPT 4, but it has a limited number of discussions per topic; after a few attempts, you cannot ask about the same topic again
【Generated Image】, can generate images, but the logo effect is poor
【Generated Image】, can generate images, but the logo effect is poor


(5). Using Gemini, draw the logo of The Department of Business Management, NTUT
draw the logo of The Department of Business Management, NTUT

【Website】Gemini

◉Gemini cannot draw with Chinese text
◉Gemini can draw with English text, and the generated logo effect is good, better than ChatGPT/Copilot
【Generated Image】, can generate images, with a good effect for English logos


(6).【Round 3 Comparison】: Use Grok, ChatGPT, Gemini, deepseek to draw 【Jay Chou smoking, Trump and Putin eating ice cream together】

【Only Grok can generate celebrity images】Jay Chou smoking
【Only Grok can generate celebrity images】Trump and Putin eating ice cream together


◉Three-Round Comparison Conclusion:
Round 1: Compare which generated image most resembles a real photo (Grok > Gemini > ChatGPT, Copilot)
Round 2: Compare which generated image can create a logo pattern (Gemini > Grok > ChatGPT, Copilot)
Round 2: Compare which generated image can create celebrity photos with arbitrary designs (not sourced from internet photos) (Grok > Gemini, ChatGPT)


(7).【Submit Assignment】:

(1). Use 【ChatGPT or Copilot's drawing function】
(2). Goal: Text-to-image, any object image
(3). 【Download PNG image】, upload to zuvio

(1).【Pixai】: Generate anime images, 2D creation, free

1.【Website】Pixai
Illustration: Login

2. Feature 1: Direct Login (using Gmail account)
3. Feature 2: Free (but with a daily limit of 10,000 credits), no copyright issues
4.Illustration: Claim daily 10,000 credits
5. Feature 3: Software has a Chinese interface (but prompts must still be entered in Chinese)


(2). Drawing: Use 【Recommended/Popular/Daily Rankings/Most Popular】 to load and modify existing 2D characters created by others

(A). Select someone else's finished work as a reference: 【Most Popular】
◉(B). Choose a set of 【Anime Design Samples】: Illustration 1, Illustration 2,
◉(C). 【Reference Template】: Use this template to create a similar 2D image
Illustration 1 (Note: Reference Template),
Illustration 2 (Setting: Output a single image to save credits),
Illustration 3 (Output 4 images, consumes more credits),
◉(D). Copy the referenced English prompt:
1 lady, long hair, brown hair, off shoulder, white shirt, simple background, Character sheet, clothes sheet
Output Result Illustration
◉(E). Translate the prompt into Chinese:
1 girl, long hair, brown hair, off-shoulder design, white shirt, simple background, character sheet, clothing sheet.
Output Result Illustration
Result Image
【Result】: Pixai still cannot input Chinese prompts; it cannot understand 【long hair, brown hair, off-shoulder design, white shirt】

◉(F). Set a new 【Model】 and configure a new 【LoRA】
Copy the referenced English prompt,
1 lady, long hair, brown hair, off shoulder, white shirt, simple background, Character sheet, clothes sheet
Set a new 【Model】: Daydream

Set a new 【LoRA】: Realistic Enhancer (Realistic Enhancement)
Remove the old 【LoRA】, as the old LoRA is incompatible with the 【Daydream Model】
Output Result Illustration
Result Image

Set a new 【LoRA】: Chocoskin (Chocolate-colored skin)
Remove the old 【LoRA】, as the old LoRA is incompatible with the 【Daydream Model】
Output Result Illustration
Result Image


(3). Explanation: The three elements of generating images 【Prompt, Model, LoRA】

(A). Simple Metaphor 1: Imagine ordering food:
◉Prompt: Your order to the waiter ("I want a steak with red wine").
◉Model: The kitchen's basic menu (standard Western cuisine preparation).
◉LoRA: Special seasoning (e.g., adding truffle or a specific sauce).

(B). Similar to Krea AI Drawing:
◉Prompt: Similar to inputting Garfield
◉Model: Similar to selecting a Style from the Gallery
◉LoRA: Similar to adjusting the intensity of the Style (0 to 0.99)


(C). Simple Metaphor 3: These three are like the three parts of a concert
◉Prompt: The "score," telling the AI what to play (theme and scene).
◉Model: The "instrument," determining the tone and quality (basic style and capability).
◉LoRA: LoRA is the "special effect," adding character to the performance (specific style or detail).


(4). Explanation: 【Special Prompt Type 1】: Double brackets ((...)), Single brackets (...)

(A). Return to the homepage, view 【Recommended/Popular/Daily Rankings/Most Popular】 to load and modify existing 2D characters created by others:
Illustration 1,
(B). Observe an example:
Illustration 1,
◉Prompt: 1girl, ((19th century)), young, ((arms crossed)), ((pouty)), ((dark gray dress)), ((young)), ((13 years old)), ((petite body)), ((dark beige hair)), ((standing)), ((gray eyes)), ((cute)), ((ruffled white skirt)), wavy hair, ((black ribbon in hair)), ((Medium length hair)), ((barmaid dress)), ((shoulder length hair)), ((ruffled white sleeves)), ((19th century apron)), ((slender)), narrow hips, narrow shoulders, ((modest)), ((small Bavarian village)), short sleeves,
◉Chinese Translation: 1 girl, ((19th century)), young, ((arms crossed)), ((pouty)), ((dark gray dress)), ((young)), ((13 years old)), ((petite body)), ((dark beige hair)), ((standing)), ((gray eyes)), ((cute)), ((ruffled white skirt)), wavy hair, ((black ribbon in hair)), ((Medium length hair)), ((barmaid dress)), ((shoulder length hair)), ((ruffled white sleeves)), ((19th century apron)), ((slender)), narrow hips, narrow shoulders, ((modest)), ((small Bavarian village)), short sleeves.
(C). What are (()) and ()?
◉Explanation: (), Single brackets: Single brackets () indicate a standard weight (approximately 1.0),
◉Explanation: Double brackets ((...)), usually increase the influence of the term by about 1.1 to 1.3 times (the exact multiplier varies by tool, PixAI typically defaults to 1.2 times).
◉Explanation: (()), Double brackets: Used to emphasize the importance of a term or phrase.
(D). What is ((19th century))?
◉Explanation: ((19th century)) is a way of expressing weight control (Weight Adjustment) in AI image generation tools (e.g., PixAI or Stable Diffusion) to adjust the influence of specific words or phrases.
For example, ((19th century)) more strongly instructs the AI to align the image style or elements with 19th-century characteristics (e.g., clothing, scenes, or atmosphere) compared to just 19th century.


(5). Explanation: 【Special Prompt Type 2】: Double brackets ((...)), Single brackets (...)

(A). Return to the homepage, view 【Recommended/Popular/Daily Rankings/Most Popular】 to load and modify existing 2D characters created by others: Illustration 1,

(B). Observe an example: Illustration 1,
◉Prompt: (score_9, score_8_up, score_7_up), headphones, cap, sitting a bench, training wear, (ultra detailed perfect piece:1.2), illustration, masterpiece, (extremely detailed CG 8k), (very fine 8K CG), (1girl:1.2), (red hair), middle hair, wavy hair, hair over one eye, sparkling, red eyes,,
◉Chinese Translation: Headphones, cap, sitting on a bench, training wear, (ultra detailed perfect piece:1.2), illustration, masterpiece, (extremely detailed 8K CG), (very fine 8K CG), (1girl:1.2), (red hair), medium-length hair, wavy hair, hair over one eye, sparkling, red eyes, lora:more_details:0.5.

(C). Explanation of Special Prompt
◉Prompt: (ultra detailed perfect piece:1.2)
Meaning: "Ultra detailed perfect piece" is a quality description, instructing the AI to generate a highly artistic, detailed image close to "masterpiece" level.
Meaning: :1.2 is the weight value, increasing the influence of this term by 20% compared to the standard weight (1.0), telling the AI to prioritize ultra-high detail and perfection.

(D). Prompt: (extremely detailed 8K CG)
Meaning: "Extremely detailed 8K CG" refers to generating a very high-resolution (8K, approximately 7680x4320 pixels) computer-generated image.
Meaning: No explicit weight inside the brackets, default weight is approximately 1.0,
Meaning: But double brackets ((...)) (if present) would increase it to 1.2 times.

(E). Prompt: (1girl:1.2)
Meaning: "1girl" specifies generating a single female character.
Meaning: :1.2 indicates a weight of 1.2, increasing influence by 20%, emphasizing this as the main subject to avoid generating multiple characters or shifting focus.

(F). Prompt: (red hair)
Meaning: Specifies the girl's hair color as red, no explicit weight, default is 1.0
Meaning: Single brackets indicate standard influence, equal to other descriptions.

(D). Prompt: (score_9, score_8_up, score_7_up)
◉Explanation: Users typically rate images based on aesthetics, detail, and artistry on a scale of 1 to 10.
◉score_9 indicates a near-perfect image (9 points), while score_8_up and score_7_up indicate images scoring 8 or above or 7 or above.
◉score_9: Represents top-tier quality, nearly perfect images, usually with extreme detail, artistry, and visual impact.
◉score_8_up: Indicates images scoring 8 or above, within the excellent range, possibly with minor flaws but overall outstanding.
◉score_7_up: Indicates images scoring 7 or above, within the good to excellent range, suitable for most high-standard needs.
◉Conclusion: (score_9, score_8_up, score_7_up) instructs the AI to prioritize generating images with a quality of 7 or above (ideally close to 9).


(6). Self-designed pattern: A girl from NTUT Business Administration playing volleyball

(A). Chinese Target: I want to design a 1K image on Pixai, featuring a Taiwanese university girl wearing sportswear (short sleeves, shorts), with a ponytail, coffee-brown dyed hair, playing volleyball, with an NTUT logo on her clothes. Please provide an English prompt.
(B). Note: The more prompts provided, the more credits will be deducted.
(C). Prompt 1: 1girl, Taiwanese university student, (ponytail, coffee brown dyed hair:1.2), wearing sports outfit (short-sleeve top, shorts), NTUT logo on chest, playing volleyball, dynamic pose, mid-air action, (athletic build:1.1), youthful face, bright smile, (detailed sports uniform:1.2), outdoor volleyball court, sunny day, blue sky, crowd in background, (highly detailed:1.2), (high quality:1.2), 1K, vibrant colors, sharp focus, perfect lighting, dynamic angle, sweat drops, realistic texture, ((masterpiece:1.3)), ((best quality:1.3)), anime style, source_anime 1 girl, Taiwanese university student, (ponytail, coffee brown dyed hair:1.2), wearing sportswear (short-sleeve top, shorts), NTUT logo on chest, playing volleyball, dynamic pose, mid-air action, (athletic build:1.1), youthful face, bright smile, (detailed sports uniform:1.2), outdoor volleyball court, sunny day, blue sky, crowd in background, (highly detailed:1.2), (high quality:1.2), 1K, vibrant colors, sharp focus, perfect lighting, dynamic angle, sweat drops, realistic texture, ((masterpiece:1.3)), ((best quality:1.3)), anime style, source_anime.
(D). Negative Prompt:
low quality, blurry, distorted face, extra limbs, modern casual clothing, bad anatomy
Low quality, blurry, distorted face, extra limbs, modern casual clothing, bad anatomy.

(E). Select the 1st set of 【Model, LoRA】: Prompt Illustration, Negative Illustration,
Output Result Illustration
Result Image

(E). Select the 2nd set of 【Model, LoRA】:
Output Result Illustration
Result Image


(7). Self-designed pattern: Convert a photo of yourself or a loved one into a 2D anime image

(A).【Download Photo】
(B).【Upload Photo】
(C). Delete the prompt left from the previous example
(D). Select the 1st set of 【Model, LoRA】: Model Illustration,
Output Result Illustration
Result Image


(8). Self-designed pattern: Create a 2D anime image with a specified body pose

(A).【Download a Jumping Photo】
(B). Set the body pose 【ControlNet】: Add image control ➜ Illustration
➜【OpenPose Full (Full Body)】: Illustration
➜【Upload an Image】: Illustration, Illustration
(C). Goal: I want to design a 1K image on Pixai, featuring a Taiwanese university girl wearing sportswear (short sleeves, shorts), with a ponytail, coffee-brown dyed hair, playing volleyball, with an NTUT logo on her clothes. Please provide an English prompt.
(D). Prompt: A Taiwanese university girl playing volleyball, wearing a sporty outfit (short-sleeved shirt and shorts), brown-dyed hair tied in a ponytail, athletic and energetic, her shirt has the "NTUT" logo, in an outdoor volleyball court, mid-action pose, intense expression, bright and dynamic lighting, high-quality, 1K resolution, ultra-detailed, realistic textures, sharp details, vivid colors, cinematic shot, perfect anatomy.
(D). Select the 1st set of 【Model, LoRA】: Model Selection Illustration,
Output Result Illustration
Result Image

(1). 【ideogram】: Adding Text to Images for Free

1. 【Website】ideogram
2. Feature 1: Requires signing up (using a Gmail account)
3. Feature 2: Free (first 10 days, with a daily limit of 40 images), no copyright issues


(2). Using 【ideogram】 to Create the Logo of National Taipei University of Technology

In 【prompt】 enter: draw the logo of National Taipei University of Technology with the text NTUT
【Generated Image 1】
【Generated Image 2】
◉ Images can be downloaded for free (PNG, JPG)


(3). Using 【Gemini】 to Create the Logo of National Taipei University of Technology

◉ In 【prompt】 enter: draw the logo of National Taipei University of Technology with the text NTUT
【Generated Image 1】
◉ Gemini can generate logos with text, but they are not as refined and professional as 【ideogram】.
◉ 【ideogram】 is the top choice for generating text-based logos.


(4). Using 【Recraft】 to Create the Logo of National Taipei University of Technology

◉ In 【prompt】 enter: draw the logo of National Taipei University of Technology with the text NTUT
【Generated Image 1】
◉ 【Recraft】 can also generate text-based logos professionally, but slightly inferior to 【ideogram】.
◉ 【ideogram】 remains the best choice for generating text-based logos.


(5). 【Assignment Submission】:

(1). Use 【ideogram's logo creation feature】
(2). Goal: Create a logo image for your department
(3). 【Download PNG image】 and upload it to Zuvio


☎chp11. AI Video Generation (Vidu, Sora, inVideoAI, Kling, Luma, Runway, HailuoAI)

(1). Text-to-Video: The simplest, most stable, and completely free method: Vidu

1. Vidu AI is an AI video generation tool developed by Tsinghua University and Shengshu Technology, offering both free and paid versions.
2. Meaning of Vidu: (Video do, or We do)
3.◉【Vidu Website】
4. Free Version Usage Rights:
Video Length: The free version can generate 【4-second videos】.
Video Resolution: Supports ultra-clear output up to 1080p.
Generation Limit: Upon successful registration, free users get 【80 points per month】, consuming 4 points per video, allowing the creation of 20 videos per month.
Usage Restrictions: The free version is limited to personal use and cannot be used commercially.

5. Paid Version Advantages:
Video Length: The paid version allows generating videos up to 8 seconds long.
Point Acquisition: Paid users can obtain more points depending on the subscription plan.
Commercial Use: The paid version allows videos to be used for commercial purposes.

6. In summary, Vidu AI's free version is suitable for individuals to experience AI video generation, but it has limitations in video length, generation count, and commercial use. For higher flexibility and commercial usage, upgrading to the paid version is recommended.
7.◉【Vidu Introduction: China's First Indigenous Video AI Model】

8.◉【Sample: Teacher Playing Piano Video】



(2). Download Image Assets

【Download All Asset Images (ZIP)】



(3). 【Image-to-Video】: Typhoon Coast Scene

Using 【Image-to-Video】 feature:
【Upload Image: Ocean Waves】
Input Prompt: Waves crashing on the shore
【Illustration】
【AI Generated Video Result】



(4). 【Image-to-Video】: Chemical Plant Explosion Scene

Using 【Image-to-Video】 feature:
【Upload Image: Chemical Plant Explosion Scene】
Input Prompt: Fire and smoke explosion scene
【Illustration】
【AI Generated Video Result】



(5). 【Image-to-Video】: Jay Chou Sneezing

Using 【Image-to-Video】 feature:
【Upload Image: Jay Chou】
Input Prompt: Close-up of Jay Chou sneezing
【Illustration】
【AI Generated Video Result】


(1). Text-to-Video: The simplest, most stable, and completely free method: Vidu

1. Vidu AI is an AI video generation tool developed by Tsinghua University and Shengshu Technology, offering both free and paid versions.
2. Meaning of Vidu: (Video do, or We do)
3.◉【Vidu Website】



(2). 【Reference-Based Video Generation】: Jay Chou Eating Watermelon in a Park

1. Using 【Reference-Based Video Generation】 feature, upload 3 reference images:
【Upload Reference Image 1: Jay Chou】
【Upload Reference Image 2: Park】
【Upload Reference Image 3: Watermelon】

2. 【Select Subject】: Select the focus area from each image:
【Illustration 1: Jay Chou Focus】
【Illustration 2: Park Focus】
【Illustration 3: Watermelon Focus】

3. Input Prompt: Jay Chou eating watermelon in the park
【Illustration】
【AI Generated Video Result】


(1). Text-to-Video: The Simplest, Most Stable, and Completely Free Method - Vidu

1. Vidu AI is an AI video generation tool launched by Tsinghua University in Beijing and Shengshu Technology, offering both free and paid versions.
2. The meaning behind Vidu's name: (Video do, or We do)
3. ◉【Vidu Official Website】



(2). 【Text-to-Video】: A Bomb Drops and Explodes, Destroying the Cars on the Roadside

Using the【Text-to-Video】feature:
Input Prompt: A bomb drops, explodes, and destroys the cars on the roadside, creating a fire.
【Illustration】
【AI-Generated Video Result 1】
【AI-Generated Video Result 2】



(3). 【Text-to-Video】: A Red Rose Blooms from Bud to Full Blossom

Using the【Text-to-Video】feature:
Input Prompt: A red rose blooms from a bud to full blossom.
【Illustration】
【AI-Generated Video Result】



(4). 【Text-to-Video】: Corgi Puppy Swimming Underwater (1)

Using the【Text-to-Video】feature:
Capture a serene moment of a corgi puppy gracefully swimming in a large pool under the sunlight.
A submerged perspective showcases the puppy's gentle smile, as soft golden light pierces through the water, forming rippling patterns on the pool floor.
The scene is dominated by soft pink tones, creating a dreamy and ethereal atmosphere.
A high-resolution cinematic shot captures the water texture and the joyful expressions of the corgi in exquisite detail, resulting in a simple yet cinematic portrayal of tranquility and purity.
This minimalist yet emotionally rich setting conveys a sense of calm and happiness, making it an ideal choice for a visually engaging cinematic shot.

【Illustration】
【AI-Generated Video Result】



(5). 【Text-to-Video】: Corgi Puppy Swimming Underwater (2)

Using the【Text-to-Video】feature:
Describing a serene and beautiful scene where a corgi puppy swims gracefully in a sunlit pool. Below is a detailed breakdown of this text:
Scene Setting: Describes a corgi puppy swimming in a large pool, capturing a tranquil moment.
Underwater Perspective: The submerged view allows us to see the puppy’s gentle smile, adding depth and dimension to the frame.
Lighting Effects: Soft golden light penetrates the water’s surface, creating mesmerizing reflections on the pool floor.
Color Composition: The scene primarily uses soft pink hues, enhancing a dreamy and ethereal ambiance that evokes warmth and tranquility.
High-Resolution Cinematic Shot: Captures the fine details of water textures and the joyful expressions of the corgi, making the image more vivid and lifelike.
Emotional Expression: Through this simple yet emotionally rich setup, it conveys a sense of peace and joy, which is crucial for film compositions.
Cinematic Feel: The entire scene is described as a simple yet filmic portrait of tranquility and purity, making it suitable for both still photography and motion pictures, boasting strong visual appeal.

【Illustration】
【AI-Generated Video Result】

(1). A Simple Comparison Between Screenplays and Storyboards

Comparison Items Screenplay Storyboard
Focus Story and Characters Shooting and Technical Execution
Users Actors Directors, Cinematographers, Lighting Technicians, Technical Crew
Content Narrative Outline and Dialogue Camera Language and Technical Details (Cinematography and Lighting)
Format Literary Description Technical Description
Purpose Story Design Filming Execution



(2).【Ask ChatGPT to Write a Storyboard】: First, provide ChatGPT with the screenplay/story summary, then ask it to generate a detailed storyboard.

1. Step 1: First, provide ChatGPT with the screenplay/story summary, then ask it to create a storyboard.
◉ Input Prompt:
I want to create a 40-second microfilm that requires 10 scenes. Please help me design a storyboard.
Story Summary: Jay Chou, in the microfilm, is a musician searching for inspiration. Through everyday city scenes, he discovers that musical inspiration is hidden in every moment of life. The story unfolds in reverse chronology, with the final scene capturing a quiet moment of his musical creation.



2. Step 2: Copy and paste each scene's cinematography description into Vidu to generate AI videos.
Using the【Image-to-Video】feature:
【Upload Image: Jay Chou】
◉ Input Prompt:
Scene One: Chasing Through the Bustling City (Seconds: 0-4)
Visual Description:
The camera starts with a close-up of a pair of leather shoes before zooming out to reveal Jay Chou navigating through a busy city street.
The background is filled with hurried pedestrians, speeding vehicles, and flashing lights, creating a sense of urgency.
He carries a notebook and occasionally looks up at the sky as if searching for something.
Sound Effects:
The background music consists of a fast-paced piano melody, adding tension.
The sounds of car horns and hurried footsteps blend into the atmosphere.


【Illustration】
【AI-Generated Video Result: Cut 1】



3. Step 3: Scene Two Storyboard Description
Using the【Image-to-Video】feature:
【Upload Image: Jay Chou】
◉ Input Prompt:
Scene Two: Inspiration Strikes at the Subway Station (Seconds: 4-8)
Visual Description:
Jay Chou stands on the subway platform, a train rushes past, creating a gust of wind.
His gaze stops at the wall of the platform, covered with graffiti and advertisements. A phrase "The rhythm of life is under your feet" catches his attention.
He smiles slightly and quickly jots down a few notes in his notebook.

Sound Effects:
The deep rumbling of the passing train suddenly stops, transitioning the background music into a soft string melody, marking the moment of inspiration.


【Illustration】
【AI-Generated Video Result: Cut 2】



4. Step 4: Scene Three Storyboard Description
Using the【Image-to-Video】feature:
【Upload Image: Jay Chou】
◉ Input Prompt:
Scene Three: Contemplation in a Café (Seconds: 8-12)
Visual Description:
Jay Chou sits by the window of a café, light rain falling outside, with raindrops trickling down the glass.
A cup of coffee sits on the table. He frowns slightly as he sketches musical notes on a staff in his notebook.
A nearby music box suddenly starts playing a tune, causing him to pause and listen attentively.

Sound Effects:
The gentle music box melody blends harmoniously with the background sound of rain.


【Illustration】
【AI-Generated Video Result: Cut 3】




(1). Simple Comparison Between Vidu and Sora

Feature Vidu Sora
Main Purpose AI-generated videos with various styles and templates AI-generated short videos with high resolution and no watermark downloads
Free Usage Free version with daily generation limits No free version, available only for paid users
Paid Subscription Various subscription plans with different features Available only to ChatGPT Plus and ChatGPT Pro users
Resolution Supports up to 4K Plus: up to 720p, Pro: up to 1080p
Video Length Limit Free version: 4 seconds, Paid: 8+ seconds depending on the plan Plus: max 5 seconds, Pro: max 20 seconds
Watermark Watermark on free and some paid plans Plus version has a watermark, Pro version has no watermark
Multi-clip Generation Not supported Pro supports generating up to 5 video clips simultaneously
Target Audience Suitable for individual creators and small businesses For advanced users and professional video needs
Pricing Varies based on subscription options Plus: $20/month, Pro: $200/month



(2). Sora is an AI-powered video generation tool by OpenAI.
【Sora Official Website】

Sora Usage Permissions

Sora is only available to ChatGPT Plus and ChatGPT Pro paid subscribers. Free users currently do not have access to Sora.

ChatGPT Plus ($20/month) User Permissions:

  • Up to 50 videos per month (1,000 credits).
  • Supports up to 720p resolution, max video length of 5 seconds.
  • All videos include a watermark.

ChatGPT Pro ($200/month) User Permissions:

  • Up to 500 videos per month (10,000 credits).
  • Unlimited video generation during low usage periods.
  • Supports up to 1080p resolution, max video length of 20 seconds, and simultaneous generation of 5 video clips.
  • No watermark on downloaded videos.

(3). Sora's Drawbacks: Many Flaws Found During Actual Use

Flaw 1: Hand inconsistencies in generated people
【Example Screenshot】 , 【Hand Wave Issue Screenshot】

Flaw 2: When prompts include "many dogs," "many cars," or "many people," Sora tends to generate errors.
【Example Screenshot】

Flaw 3: Cannot correctly display requested text titles, often misspells words.
【Example Screenshot】

Flaw 4: Certain keywords impose style restrictions. For example, if "magic" is mentioned, the scene defaults to a game-like virtual environment instead of realistic imagery.
【Example Screenshot】

Flaw 5: Simple scripts work best. Complex scripts tend to confuse Sora, leading to unrealistic and chaotic camera movements.
【Example Screenshot】

Flaw 6: Low success rate in generating accurate prompts, quickly consuming monthly credits.

Flaw 7: Uploaded images and videos must not contain people (only animals or objects are allowed).

(4). Sora's Advantages:

Advantage 1: Supports 【Text-to-Video, Image-to-Video, Video-to-Video】 (but does not allow people in uploads).

Advantage 2: The 【Remix】 function is powerful, allowing successful object modifications in videos (e.g., adding glasses or replacing a dog with a cat).
【Example Screenshot】

Advantage 3: The 【Blend】 function effectively merges two videos (e.g., blending a real cat with a cartoon cat effect).
【Example Screenshot】

Advantage 4: The storyboard feature 【Story Board】 allows setting different script segments within a 5-second video.
【Example Screenshot】

Advantage 5: The 【Re-Cut】 feature allows users to delete unwanted sections and regenerate missing video parts automatically.
【Example Screenshot】

(1). 【Image-to-Video】: Waves crashing onto the shore

Using the 【Image-to-Video】 function:
【Uploaded Image: Waves】
Enter command: Waves crashing onto the shore
【Example Screenshot 1】, 【Download Example Screenshot 2】, 【Download Example Screenshot 3】
【AI Generated Video Result】



(4). 【Image-to-Video】: Chemical plant explosion and fire scene

Using the 【Image-to-Video】 function:
【Uploaded Image: Chemical Plant Explosion and Fire Scene】
Enter command: Fireworks scene of an explosion
【Example Screenshot 1】, 【Example Screenshot 2】
【AI Generated Video Result】



(5). 【Image-to-Video】: Jay Chou sneezing

Using the 【Image-to-Video】 function:
【Uploaded Image: Jay Chou】
Enter command: Close-up of Jay Chou sneezing
【Example Screenshot 1】, 【Cannot upload images of people, Example Screenshot 2】


(1). 【Text-to-Video】: A bomb drops, explodes, and destroys cars on the roadside.

Using the 【Text-to-Video】 function:
Enter command: A bomb drops, explodes, and destroys the cars on the roadside, causing a big fire.
【Example Screenshot】

【AI Generated Video Result 1】



(3). 【Text-to-Video】: A red rose blooming from a bud.

Using the 【Text-to-Video】 function:
Enter command: A red rose blooming from a bud.
【Example Screenshot】

【AI Generated Video Result 1】
◉ Result: The rose does not bloom, which is unreasonable.



(4). 【Text-to-Video】: A corgi puppy swimming underwater (1)

Using the 【Text-to-Video】 function:
Capturing a serene moment of a corgi puppy gracefully swimming in a large sunlit pool.
The underwater perspective showcases the puppy’s gentle smile, with soft golden light filtering through the water, casting a dance of light and shadow at the pool’s bottom.
The scene is dominated by soft pink hues, creating a dreamy and ethereal atmosphere.
High-resolution photography captures every delicate detail of the water’s texture and the corgi’s joyful expressions, resulting in a tranquil and cinematic portrait of innocence.
This simple yet emotionally rich setup conveys a sense of peace and happiness, making it an ideal choice for a visually appealing cinematic shot.

【Example Screenshot】

【AI Generated Video Result 1】
◉ Result: The corgi walks underwater instead of swimming, which is unrealistic.



(5). 【Text-to-Video】: A corgi puppy swimming underwater (2)

Using the 【Text-to-Video】 function:
The scene describes a corgi puppy elegantly swimming in a large, sunlit pool.
Scene Setup: Capturing a peaceful moment of a corgi puppy swimming in a large pool, giving a sense of tranquility.
Underwater Perspective: Showing the puppy’s gentle smile from an underwater viewpoint.
Light Effects: Golden light filtering through the water creates dynamic and artistic visuals.
Color Palette: Soft pink hues enhance the dreamy and ethereal atmosphere.
High-Resolution Photography: Capturing intricate details of the water and the corgi’s joyful expressions.
Emotional Expression: The setup conveys a sense of peace and happiness.
Cinematic Feel: The scene is designed for a visually appealing cinematic shot.

【Example Screenshot】

【AI Generated Video Result 1】
◉ Result: The corgi walks on water instead of swimming.
◉ Reason: Sora often misinterprets complex scripts and details.



(6). 【Text-to-Video】: A gentleman smiles and waves at me.

Using the 【Text-to-Video】 function:
A gentleman smiles and waves at me.
【Example Screenshot】

【AI Generated Video Result 1】
◉ Result: The hand movements are realistic.



(7). 【Text-to-Video】: Three boys and three girls eating McDonald's.

Using the 【Text-to-Video】 function:
Three boys and three girls eating McDonald's.
【Example Screenshot】
【AI Generated Video Result 1】

【AI Generated Video Result 2】
◉ Result: When displaying multiple people, hand movements often appear unnatural (bending, sudden disappearance). ◉ Reason: Sora currently struggles with realistic hand design in multi-person scenes.



(8). 【Text-to-Video】: A horse running on a city road, with the camera following its movement.

Using the 【Text-to-Video】 function:
A horse running on a city road, with the camera following its movement.

【AI Generated Video Result 1: Failed】
【AI Generated Video Result 2: Success】
◉ Result: One video failed.

(1). 【Video-to-Video】: Upload 【Horse Running on the Road】 video, use 【Remix】 to replace the horse with a 【Dinosaur】.

【Upload Video】 or use 【Library Videos】:
Use the 【Remix】 function.
Enter the command: Replace the horse with a dinosaur.
【Example Screenshot 1】 , 【Remix Example Screenshot 2】 , 【Remix Example Screenshot 3】

【AI Generated Video Result 1】



(2). 【Video-to-Video】: Upload 【Horse Running on the Road】 video, use 【Remix】 to transform the video into a 【Cartoon Style】.

【Upload Video】 or use 【Library Videos】:
Use the 【Remix】 function to replace.
Enter the command: Convert the video into a cartoon style.
【Example Screenshot 1】 , 【Remix Example Screenshot 2】 , 【Remix Example Screenshot 3】

【AI Generated Video Result 1】



(3). 【Video-to-Video】: 【Blend】 two videos: 【Horse Running on the Road】 and 【Cartoon Style】 video.


First, select 【Horse Running】 video (either upload or use 【Library Videos】).
Use the 【Blend】 function.
【Example Screenshot】
Then select the 【Cartoon Style】 video (either upload or use 【Library Videos】).
【Example Screenshot】
Set the 【Blend Curve】 and then click 【Blend】.
【Example Screenshot】
【AI Generated Video Result 1】

(1). 【Storyboard Video Creation】:

Using the 【Story Board】 function:
Enter the first scene: A boy is running in the park.
【Example Screenshot】
Enter the second scene: The boy picks up a $100 bill from the ground.
Enter the third scene: The boy jumps up excitedly to celebrate.
Click 【Create】.
【Example Screenshot】

【AI Generated Video Result 1】
Result: The final scene does not include the boy jumping in celebration.



(2). If the video is unsatisfactory, modify it using 【Re-Cut】.

In the previous video, the final scene does not show the boy jumping in celebration, so it needs modification:
Use the 【Re-Cut】 function, select the first video.
【Example Screenshot 1】 , 【Remix Example Screenshot 2】
Drag the last second of the frames forward ➜ Click 【Create】.
【Example Screenshot】

【AI Generated Video Result 1】
【AI Generated Video Result 2】
Result: No significant changes.



(3). If the video is still unsatisfactory, modify it using 【Edit-Story】.

In the previous video, the final scene still does not include the boy jumping in celebration, so it needs further modification:
Use the 【Edit-Story】 function, select the first video.
【Example Screenshot 1】
Move the third scene’s frame forward by one position ➜ Click 【Create】.
【Example Screenshot】

【AI Generated Video Result 1】
Result: The outcome became even worse.


(1). 【HailuoAI - Video Generation】

Drawback: The free version requires a 3-hour wait for generating one video.
Text-to-Video: Firework explosion scene
【AI Generated Video Result 1】
Result: Unexpectedly, the final output contained fireworks???



(2). 【Kling AI - Video Generation】

Drawback: The free version requires a 700-minute (13-hour) wait for generating one video.
Text-to-Video: Waves crashing on the shore
【AI Generated Video Result 1】
Result: Normal



(3). 【Luma Labs AI - Video Generation】

Drawback: The free version does not require waiting, but the results are strange.
Text-to-Video: Dog playing with a ball in the park
【AI Generated Video Result 1】
Result: Strange outcome



(4). 【InVideo AI - Video Generation】

Advantages: Generates a 1-minute or 1.5-minute video instantly based on a text script.
Advantages: No need for video editing software. InVideo AI can create a video with automatic voice-over in just 30 minutes.
Advantages: Can process Chinese text and automatically generate Chinese voice-overs.
Drawbacks: Cannot specify reference images.
Drawbacks: Contains two watermarks.
Example: Jay Chou eating watermelon in a park.
【AI Generated Video Result 1】
Result: Due to insufficient input data, the video lacked significant variation.


☎chp14. AI Music Generation

(1). Text-to-Music: Free Method - Suno

1. Suno is an AI music generation tool with the following free user privileges.
2.◉【Suno Website】
3. Daily Limit: Free users can generate up to 【10 songs】 per day.
4. Generation Speed: Free users share computing resources, which may result in slower processing.
5. Commercial Use Restriction: Music generated with the free version is for personal use only and 【cannot be used for commercial purposes】.
6. For more features or commercial use rights, consider upgrading to the paid version.



(2). 【Explore】: Mood-Based Song Selection (Randomly listen to user-created songs)

Using the 【Explore】 feature: Roll the dice to randomly listen to user-generated songs.
【Illustration】, 【Illustration】



(3). 【Text-to-Music in Chinese】: "I Don't Want to Eat Cilantro" Song

Using the 【Create】 feature:
Input prompt: Write a song expressing 'I don’t want to eat cilantro.'
Result: Inputting a Chinese prompt generates a Chinese song with Chinese lyrics.
Features: The lyrics are rhymed, aesthetically appealing, and structured with verses and choruses.
Features: Two different arrangements and melodies are generated for the same lyrics.
【Illustration】, 【Generated Lyrics Illustration】
【Download MP3 Audio】
【Download MP4 Video】



(4). 【Text-to-Music in English】: My Girlfriend Wants to Break Up with Me

Using the 【Create】 feature:
Input prompt: My girlfriend wants to break up with me. Write a song that describes how I feel right now.
Result: Inputting an English prompt generates an English song with English lyrics.
【Illustration】
【Download MP3 Audio】
【Download MP4 Video】

(1). Text-to-Music Generation: Free Method Using Suno

1. Suno is an AI music generation tool that provides the following features for free users.
2. ◉ 【Suno Official Website】
3. Daily Limit: Free users can generate 【10 songs】 per day.
4. Generation Speed: Free users share computing resources with others, which may result in slower processing speeds.
5. Commercial Use Restriction: Music generated by free users is strictly for personal use 【not for commercial purposes】.
6. If you need more features or plan to use the music commercially, consider upgrading to the paid version.



(2). Using 【sunoprompt.com】: Professional Song Style Generator

【SunoPrompt Song Style Generator Website】
Describe your song theme: I want to create a song to celebrate getting first place in my math exam today.
Select various parameters: theme, melody, harmony, rhythm, structure, instrumentation, style/genre, emotion, dynamics, production, originality, and vocal style.
【Example Screenshot】 , 【Example Screenshot】 , 【Example Screenshot】
Copy the song generation prompt from SunoPrompt, paste it into Suno to generate an English AI song.
Translate the SunoPrompt song generation prompt into Chinese, then paste it into Suno to generate a Chinese AI song.

----------------------------
Title: I want to create a song to celebrate getting first place in my math exam today.
Song Style: A joyful rock song with a driving electric guitar and off-beat rhythms, featuring a soft piano backdrop enhanced by reverb and delay effects, following a classic AABA structure.
【Result: English Song 1】
【Result: English Song 2】

----------------------------
Title: I want to create a song to celebrate getting first place in my math exam today.
Song Style: A rock song with strong rap vocals, full of cheerful emotions, featuring a gradually rising melody and syncopated rhythms. The electric guitar plays the main motif, supported by soft piano chords and a rich harmonic texture. The classic song structure blends rock and rap elements, making the song highly creative.
【Result: Chinese Song 1】
【Result: Chinese Song 2】

----------------------------
Title: I want to create a song to celebrate getting first place in my math exam today.
Song Style: A combination of rock, rap, and electronic effects with a raw production style. This high-energy track features a fast tempo and a gradually rising melody, with electronic beats serving as the primary instrumental background.
【Result: Chinese Song 3】



(3). Using 【Suno Chirp v1 Model Supported Keywords】: Various Music Styles and Terms

【Suno Model Supported Music Style Keywords】
Select various parameters: theme, melody, harmony, rhythm, structure, instrumentation, style/genre, emotion, dynamics, production, originality, and vocal style.
【Example Screenshot】 , 【Example Screenshot】
Copy various style prompts and paste them into Suno to generate English songs.

----------------------------
Title: I want to create a song about helping stray dogs.
Song Style: This song incorporates R&B and soul music elements.
【Result: Chinese Song 1】

(1). Text-to-Music Generation: Free Method Using Suno

1. Suno is an AI music generation tool that provides the following features for free users.
2. ◉ 【Suno Official Website】
3. Daily Limit: Free users can generate 【10 songs】 per day.
4. Generation Speed: Free users share computing resources with others, which may result in slower processing speeds.
5. Commercial Use Restriction: Music generated by free users is strictly for personal use 【not for commercial purposes】.
6. If you need more features or plan to use the music commercially, consider upgrading to the paid version.



(2). Using 【Custom Mode for Song Generation】

1. Custom Mode: Allows manual input for 【Lyrics, Music Style, Song Title, Model Type】
【Opening Custom Mode: Example Screenshot】

2. 【Setting Lyrics】:
◉ Method 1: Copy lyrics from an existing song, classical poetry, or modern poetry.
◉ Method 2: Ask ChatGPT to generate lyrics:
Example 1: Write lyrics for a song about secretly liking a classmate but being too afraid to confess. The song should be two minutes long, in Chinese, and must rhyme.
Example 2: Assume you are a professional lyricist. Write lyrics about secretly liking a classmate and wanting to confess but hesitating. The song style should be "a sweet but anxious feeling," two minutes long, in Chinese, and must rhyme.

◉ Method 3: Use Suno to randomly generate lyrics.
◉ Method 4: Write original lyrics yourself.

【Common Song Structure for Writing Lyrics】
【Example Lyrics: Jay Chou's Classic Songs - Love Confession Balloon, Rice Fragrance, Nunchucks, Waiting for You After Class, and Seven Miles Fragrance】

3. 【Setting Music Style】:
【Reference: Suno's Supported Music Styles】
Select different styles/genres, and emotions: It's best to input style names in English, as Suno understands them better.
Example of a single style: jazz
Example of multiple styles: jazz, emotional, epic
Example of Chinese styles: 爵士, 情感音樂, 史詩音樂
Style breakdown of Jay Chou's "Seven Miles Fragrance": Pop (80), Ambient (60), Indie (40), Electronic (30), Rock (20) ​
Style breakdown of "Blue and White Porcelain": Pop (80), Soul (70), Folk (60), Ballad (50), Acoustic (40)
Style breakdown of "Rice Fragrance": Pop (80), Soul (70), Acoustic (60), Ballad (50), Folk (40)
Style breakdown of "Nunchucks": Pop (80), Rock (70), Punk (60), Electronic (20), Hip hop (10)

What is 【Ambient Music】:
Ambient music focuses on atmosphere rather than structure, often having a slow or non-existent rhythm, making it suitable for relaxation and meditation.

4. 【Setting the Song Title】: "Three Miles Fragrance"
【Example of Generated Song】
【Original Jay Chou Song: Seven Miles Fragrance】
【Custom Song Generated: Three Miles Fragrance】



(3). How to Identify a Song's Style and Genre: 【SonoTeller】 AI Music Analysis

1. ◉ 【SonoTeller】 AI Music Analysis Tool
2. Function: Input a 【Song Name】 or 【YouTube URL】 to analyze the song's style and genre.
3. Limitation: Daily usage is limited to 1-3 times.

Example 1: Analyzing "Nunchucks"
◉ Input YouTube URL: https://www.youtube.com/watch?v=OR-0wptI_u0
◉ Result: "Nunchucks" genre classification: Pop (80), Rock (70), Punk (60), Electronic (20), Hip hop (10)
【Example Screenshot】

Example 2: Analyzing "Rice Fragrance"
◉ Input song name: "Rice Fragrance"
◉ Result: "Rice Fragrance" genre classification: Pop (80), Soul (70), Acoustic (60), Ballad (50), Folk (40)


☎chp15. AI Video Editing (CapCut, Filmora)

(1). AI Video Editing (1): CapCut, Registering an Apple Account

1. ByteDance provides two platforms for video editing: JianYing (for Chinese users) and CapCut (for international users).
2.◉【Chinese Version: CapCut Download Page】
2.◉【International Version: CapCut Download & Cloud Editor】

2. CapCut is a versatile and user-friendly video editing software suitable for personal creation, social media video production, and professional editing. Developed by ByteDance, it is available for mobile (iOS, Android) and desktop (Windows, Mac).

Features:

  • Easy to use: Provides an intuitive interface for beginners.
  • Rich asset library: Includes various effects, filters, music, and subtitle templates.
  • Multi-platform sync: Allows cross-device editing and access to projects anytime, anywhere.
  • Supports multiple formats: Capable of exporting in high resolutions (e.g., 4K).
  • AI-powered features: Includes AI subtitle generation, speech-to-text, and background removal.

3. Free Version Capabilities

  • Basic Editing Features:
    • Video splitting, merging, and trimming.
    • Transitions, filters, and basic animations.
    • Adding subtitles and music.
  • Templates & Asset Library: Provides some free templates, music, and effects. Premium content requires a subscription.
  • AI Subtitle Generation: Automatically generates subtitles, but advanced styles require the Pro version.
  • Sound Effects & Music: Includes free sound effects and background music, though some are restricted for non-commercial use.
  • Advanced Feature Limitations: AI effects like motion tracking and 3D images may have restrictions. Free exports may include a watermark.

4. Free vs. Pro Version Comparison

Feature Free Version Pro Version
Asset Library Some free assets Full access
AI Features Basic features (e.g., auto subtitles) Advanced effects & premium styles
Export Quality Up to 1080p (some with watermark) Up to 4K, no watermark
Music & Sound Effects Free music available Licensed premium music
Advertisements No ads No difference

5. CapCut vs. JianYing Comparison

Comparison JianYing CapCut
Market Greater China (including Taiwan) International
Language Support Supports Simplified and Traditional Chinese Supports English and other languages, but not Traditional Chinese
Functionality More localized content, catering to Asian users More international content, suited for global users
Music Licensing Includes more Asian-region music More globally licensed music
Template Preference Supports Asian-style templates More international-style templates
Interface Supports Traditional Chinese Mainly in English
Target Users Users in Taiwan and Greater China Global users

6. Recommendation for Use in Taiwan

If you mainly use it in Taiwan:

  • Choose "JianYing" as it supports Traditional Chinese and provides more localized assets and templates.

If you work internationally or create content for a global audience:

  • Choose "CapCut" as it better meets international needs with more global templates and assets.

7. Using CapCut in Taiwan Requires an Apple ID (Cannot Use Douyin Account)

How to Register an Apple ID on Windows PC

Step 1: Go to Apple’s Official Website

Step 2: Fill in Personal Information

Enter your basic details:

  • Full Name: Enter your full name.
  • Birthdate: Required for security purposes.
  • Email Address: This will be your Apple ID.
  • Password: Set a secure password.

Step 3: Verify Your Email

  • Apple will send a verification email.
  • Check your email and follow the instructions.

Step 4: Complete Registration

  • Your Apple ID is now ready for use.

(1). AI Video Editing for Lofi Music (2): Steps: ChatGPT➜Krea➜Suno➜CapCut

1. 【Generate Trending Music: Lofi Music, Relaxing Music】 (Steps: ChatGPT➜Krea➜Suno➜CapCut)
【Reference: 110M Views Lofi Music: Lofi Girl】
【Reference: 16M Views Fireplace Music】
【Final Example: Relaxing Lofi Music】

【Background Image Generated with Krea】
【Instrumental Music Generated with Suno】
【Lofi Descriptive Text Generated with ChatGPT】
2. What is Lofi Music: Lofi music is a style characterized by low-fidelity sound (including background noise) that creates a warm, nostalgic atmosphere, making it ideal for studying or relaxation.



(2). 【Using ChatGPT to Generate Atmosphere Description for Lofi Music】

Input Prompt: Generate five prompt words for an image that fits the background of Lofi music, creating a warm, nostalgic Lofi atmosphere.
【Lofi Description Generated with ChatGPT】
◉ First Result:
“A cozy room with a warm desk lamp illuminating a wooden table, an open notebook, a coffee cup, and an old radio, with soft moonlight streaming through the window and a misty forest in the background, exuding nostalgia.”



(3). 【Using the Above Description to Generate Instrumental Music with Suno】:

Using the "Create" function for text-to-music generation:
Input Prompt:
A cozy room with a warm desk lamp illuminating a wooden table, an open notebook, a coffee cup, and an old radio, with soft moonlight streaming through the window and a misty forest in the background, exuding nostalgia.

◉ Remember to check the "Instrumental" option to generate pure instrumental music.
【Instrumental Music Generated with Suno】



(4). 【Using the Above Description to Generate a Scene Image with Krea】:

Using the "Image Generation" function:
Input Prompt:
A cozy room with a warm desk lamp illuminating a wooden table, an open notebook, a coffee cup, and an old radio, with soft moonlight streaming through the window and a misty forest in the background, exuding nostalgia.

【Background Image Generated with Krea】



(5). 【Using the Image + Music to Create a Lofi Music Video with CapCut】:

【Tutorial: CapCut Lofi Music Editing Steps】

1. Apply 【AI Effects】 to the Image ➜ 【Check: Effects】 ➜ 【Camera Movements】 ➜ 【3D Image】
2. Shorten the image duration on the timeline to match the 3D animation effect.
3. Duplicate the first image and apply 【Reverse Playback】 to create a seamless transition.
4. Set 【Speed Adjustment】 for both images ➜ 【Speed Multiplier: 0.3】.
5. Enable 【Smart Frame Interpolation】 ➜ Select 【Optical Flow Method】.
6. Duplicate the two-image sequence multiple times to match the music duration.
7. Apply 【Special Effects】 ➜ 【Atmosphere】 ➜ Select 【Floating Light Particles】.
8. Adjust 【Transparency and Speed】 of the light particles.

◉ 9. 【Final Output: Relaxing Lofi Music】

(1). AI Video Editing (3): Automatically Recognize Spoken Subtitles and Replace with Custom Voiceover

1. [Download Practice Video]
[Video: What is ESG?]

◉ Result of Subtitle and Voiceover Editing: [Final Video with Voiceover]



(2). [Using CapCut to Import ESG Video and Automatically Recognize Subtitles with AI]:

AI Subtitle Recognition:
◉ Step 1: Drag the video to the timeline and select it
◉ Step 2: [Text] ➜ [Auto Captions] ➜ [Recognize Subtitles] ➜ Select Translate Subtitles: [None]
◉ Step 3: [Start Recognition]
[Illustration 1], [Result Illustration 2]
◉ Step 4: [Set Subtitle Text Color]
[Illustration 1]
◉ Step 5: [Set Subtitle Font Size and Position]
[Illustration 1], [Illustration 2], [Illustration 3]



(3). [Using CapCut to Convert Simplified Subtitles to Traditional Chinese - Method 1: Set Traditional Fonts]

Convert Simplified to Traditional Chinese Subtitles:
◉ Step 1: Open the [Font] list
◉ Step 2: Select from the list: [Wenyi Traditional], [Hong Kong Style Traditional], or [Modern Traditional] fonts
(If you can’t find them, search for the keyword: “Traditional”)
[Illustration 1], [Result Illustration 2]
◉ Note: AI recognition may still produce errors such as simplified characters, typos, awkward line breaks, or unsatisfactory font appearance
[Illustration 1]



(4). [Using CapCut to Convert Simplified to Traditional Chinese - Method 2: Export Subtitles, Translate, Then Re-import]

Convert Simplified to Traditional Chinese Subtitles:
◉ Step 1: Export the video
[Illustration 1]
◉ Step 2: Uncheck [Export Video]
[Illustration 1]
◉ Step 3: Check [Export Subtitles], choose format [txt]
[Illustration 1]
◉ Step 4: Requires VIP membership
◉ Step 5: Log in with an Apple account (but subtitle export has usage limits even with Apple login)
Recommendation: Use the CapCut International Cloud version to access AI subtitle recognition and SRT export for free
Not Recommended: Signing up with Apple account due to limited uses

[Illustration 1], [Illustration 2]
◉ Step 6: Subtitle export complete
[Illustration 1]
◉ Step 7: Open txt subtitles, copy to Word, and convert to Traditional Chinese
[Illustration 1], [Illustration 2]
◉ Step 8: Copy Traditional Chinese from Word
◉ Step 9: Delete original subtitles in CapCut (Select All ➜ Delete)
◉ Step 10: [Text] ➜ [Auto Captions] ➜ [Script Matching] ➜ [Start Matching] ➜ Paste Script ➜ [Start Matching]
[Illustration 1], [Illustration 2], [Illustration 3], [Result Illustration 4]


Demonstration Using CapCut International Cloud Version: Free access to [AI Subtitle Recognition & SRT Export]

◉ Load the audio and run [Lyric Recognition]
[Illustration 1]
[Illustration 2]
◉ [Correct] subtitle errors
[Illustration 1]
◉ [Export] Simplified SRT subtitles
[Illustration 1], [Illustration 2], [Illustration 3]
◉ Convert to Traditional Chinese in Word
[Illustration 1]
◉ Paste into Notepad and save as file type: All Files, filename: cilantro.srt
[Illustration 1]
◉ Import into CapCut ➜ [Local Subtitles: SRT] ➜ Export Video
[Illustration 1]
◉ Result: [Final Video: I Don’t Want to Eat Cilantro (Traditional Chinese)]



(5). [Using CapCut to Convert Simplified to Traditional Chinese - Method 3: Use oTranscribe for Faster Correction if Errors Are Numerous]

Convert Simplified to Traditional Chinese Subtitles:
◉ Step 1: Export the video
[Illustration 1]
◉ Step 2: Uncheck [Export Video]
[Illustration 1]
◉ Step 3: Check [Export Subtitles], format: [txt]
[Illustration 1]
◉ Step 4: Requires membership
◉ Step 5: Log in with Apple ID
[Illustration 1], [Illustration 1]
◉ Step 6: Export complete
[Illustration 1]
◉ Step 7: Open txt file, paste into Word and convert to Traditional
[Illustration 1], [Illustration 2]
◉ Step 8: Paste Traditional Chinese into [oTranscribe]
[oTranscribe Website]
◉ Step 9: Upload video and paste subtitles
[Illustration 1]
◉ Step 10: Play and manually correct errors and line breaks
(Shortcut: ESC to play/pause)
[Incorrect Subtitle Example]

◉ Step 11: Delete original subtitles in CapCut (Select All ➜ Delete)
◉ Step 12: [Text] ➜ [Auto Captions] ➜ [Script Matching] ➜ Paste ➜ [Start Matching]
◉ Step 13: Fine-tune subtitle timing in CapCut
[Illustration 1], [Illustration 2], [Illustration 3], [Result Illustration 4]



(6). [Using CapCut to Replace Subtitles with Custom Voiceover]

Replace subtitles with custom voiceover:
◉ Step 1: Lower the original video volume
[Illustration 1]
◉ Step 2: [Test Voice Tone] ➜ Select [Free Voice Characters] (Do not choose paid ones)
[Illustration 1]
◉ Step 3: Select all subtitles (Four-square icon)
[Illustration 1]
◉ Step 4: Click [Export] ➜ [Read Aloud] ➜ Select a free [Voice Character] (Blue icon = member only)
◉ Step 5: [Start Reading Aloud]
[Illustration 1]
◉ Step 6: [Export] the final video
[Illustration 1]

◉ Result: [Final Voiceover Video]

(1). AI Video Editing (4): Manually Add Subtitles and Voiceover

1. [Download Practice Video]
[Video: What is ESG?]

◉ Result of manually adding subtitles and voiceover: [Final Video with Manual Subtitles and Voiceover]



(2). [Using CapCut to Import ESG Video and Auto-Recognize Subtitles with AI]:

AI Auto Subtitle Recognition:
◉ Step 1: Drag the video to the timeline and select it
◉ Step 2: [Text] ➜ [Add Text] ➜ [Default Text]
◉ Step 3: Input three test subtitle lines:
Welcome to the ESG Charging Station
This episode will share insights on corporate ESG and sustainable operations
We aim to provide a more comprehensive understanding of how ESG operates in companies

◉ Step 4: [Set subtitle text color]
[Illustration 1]
◉ Step 5: [Set subtitle font size and position]
[Illustration 1]
◉ Step 6: Adjust timeline position
[Illustration 1]



(3). [Using CapCut to Replace Subtitles with Custom Voiceover]

Replacing subtitles with custom voiceover:
◉ Step 1: Lower the original video volume to minimum
[Illustration 1]
◉ Step 2: [Test voice tone] ➜ Select a [Free Voice Character] (Do not choose paid voice options)
[Illustration 1]
◉ Step 3: Use the mouse to click the selection square [Select All] for all subtitles
[Illustration 1]
◉ Step 4: For all subtitles ➜ Click [Export] in the top right ➜ [Read Aloud] ➜ Choose a free [Voice Character] (member-exclusive voices are marked with a blue icon)
◉ Step 5: [Start Reading Aloud]
[Illustration 1]
◉ Step 6: [Export] the final video
[Illustration 1]

◉ Result: Manually added subtitles and voiceover: [Final Video with Manual Subtitles and Voiceover]



(4). [Hide Subtitles and Play Only Voiceover]

◉ Step 1: Click [Subtitles] ➜ [Hide Track]
[Illustration 1], [Illustration 2]

◉ Result: Manually added subtitles and voiceover: [Final Video with Manual Subtitles and Voiceover]

(1). AI Video Editing (5): AI Automatically Recognizes Lyrics and Generates Subtitles

1. [Download Practice Materials]
[Audio: San Li Xiang mp3]
[Audio: I Don't Want to Eat Cilantro mp3]

◉ Lyrics Recognition and Subtitling Result: [Result Video: San Li Xiang (Simplified Chinese)]
◉ Lyrics Recognition and Subtitling Result: [Result Video: San Li Xiang (Traditional Chinese)]
◉ Lyrics Recognition and Subtitling Result: [Result Video: I Don't Want to Eat Cilantro (Traditional Chinese)]
◉ Lyrics Subtitles: [Lyrics Subtitle: San Li Xiang (Traditional Chinese)]
◉ Lyrics Subtitles: [Lyrics Subtitle: I Don't Want to Eat Cilantro (Traditional Chinese)]



(2). [Using CapCut to Import Video and Automatically Recognize Lyrics for Subtitles]:

AI Subtitle Recognition:
◉ Step 1: Drag the video to the timeline and select it.
◉ Step 2: [Text] ➜ [Recognize Lyrics] ➜ [Recognize Lyrics]
[Illustration 1]
◉ Step 5: [Adjust the font size and position of the subtitles]
[Illustration 1]

◉ Result: [Result Video: San Li Xiang]



(3). Note: Subtitling (AI function, [Subtitle Recognition, Lyrics Recognition]) is limited to 4 free uses per month

Note: CapCut's free user limitation for [Subtitle Recognition] feature
As of March 27, 2025, CapCut's [Subtitle Recognition] function (AI speech-to-text to generate subtitles from video audio) is no longer available to free users. According to online sources, this feature became paid around June 2024 and is now limited to VIP or Pro members. Free users must upgrade to paid plans (e.g., CapCut VIP) to access it.

Conclusion: [Current Status] – You can use [Subtitle Recognition, Lyrics Recognition], but cannot export the video.

Past Status: In 2021, CapCut offered [Subtitle Recognition] free to all users with high accuracy in recognizing Chinese and English speech, supported exporting SRT files, and was well-received by content creators.


CapCut Subtitle and Lyrics Recognition Feature Access

1. Free Membership Access

  • 5 Free Uses Per Month: Newer versions of CapCut (e.g., 6.0.1 and above) limit subtitle and lyrics recognition to 5 times per month for free users. Further use requires a VIP membership.
  • Subtitle File Export Not Limited: Exporting subtitle files (e.g., SRT format) is not restricted and remains free.
  • Older Versions Still Free:
    • CapCut version 5.9: Fully free, no VIP requirement, unlimited subtitle/lyrics recognition.
    • Early Beta Versions: Some official desktop beta versions still allow free use of subtitle recognition.

2. Methods to Bypass Charges

  • Manually Copy Lyrics: After recognition, manually copy and paste each line into a new text layer to avoid export fees.
  • Use Older Versions: Download CapCut version 5.9 or earlier to avoid limitations.
  • Use Alternatives: Try other tools such as BiJian (from Bilibili), Whisper (open-source speech recognition), or Cloud Editors.
  • Tutorial Video
  • New Version Encryption: After version 6.0.1, project files are encrypted and subtitles can no longer be extracted directly. Export must be done through official tools.

Summary

  • Free Users: 5 subtitle/lyrics recognition uses per month, unlimited subtitle file exports.
  • Long-term Free Solutions: Use older versions (e.g., 5.9), copy lyrics manually, or use alternative tools.



(4). Alternative Solution: Use CapCut International Cloud Version to Automatically Recognize Lyrics, Export Simplified SRT, Convert to Traditional SRT, then Import into CapCut

◉ After loading the song, auto-recognize lyrics into subtitles
[Illustration 1]
[Illustration 2]
◉ [Edit] subtitle typos
[Illustration 1]
◉ [Export] Simplified SRT
[Illustration 1]
[Illustration 2]
[Illustration 3]
◉ Convert to Traditional Chinese in Word
[Illustration 1]
◉ Paste into Notepad, save as [File Type: All Files], [File Name: cilantro.srt]
[Illustration 1]
◉ Import into CapCut ➜ Import Local Subtitles: SRT ➜ Export the final video
[Illustration 1]
◉ Result Video: [I Don't Want to Eat Cilantro (Traditional Chinese)]



(5). First Export the Simplified Chinese Lyrics as an SRT Subtitle File

◉ Step 1: Drag the video to the timeline and select it
◉ Step 2: [Export] ➜ [Export Subtitles] ➜ [SRT]
[Illustration 1]
◉ Step 3: Copy to Word ➜ Convert Simplified to Traditional Chinese
[Illustration 1]
◉ Step 4: Save in Word as [Plain Text SRT File]
[Illustration 1]



(6). Import the SRT Subtitle File under [Local Subtitles]

◉ Step 1: [Text] ➜ [Local Subtitles] ➜ [SRT]
◉ Lyrics Subtitles: [Lyrics Subtitle: San Li Xiang (Traditional Chinese)]
[Illustration 1]
◉ Step 2: Edit subtitle [font color] and [font size]
[Illustration 1]

◉ Result Video: [San Li Xiang (Simplified Chinese)]
◉ Result Video: [San Li Xiang (Traditional Chinese)]
◉ Lyrics Subtitles: [Lyrics Subtitle: San Li Xiang (Traditional Chinese)]

(1). Download Materials

1. 【Download Practice Materials: 10 MTV Video Clips】
【AI Generated Video: cut 1】
【AI Generated Video: cut 2】
【AI Generated Video: cut 3】
【AI Generated Video: cut 4】
【AI Generated Video: cut 5】
【AI Generated Video: cut 6】
【AI Generated Video: cut 7】
【AI Generated Video: cut 8】
【AI Generated Video: cut 9】
【AI Generated Video: cut 10】

2. 【Download Practice Material: Background Music - "San Li Xiang"】
【Music: San Li Xiang mp3】

3. 【Example Output】
◉ Example Output: 【Final Video Output: Jay Chou MV】



(2). [Set Project Name]: Jay Chou MV

◉ Step 1: Top right corner [Export] ➜ [Draft Parameters] ➜ [Modify]
◉ [Draft Name] ➜ Jay Chou MV
[Illustration 1], [Illustration 2], [Illustration 3]



(3). [Create Opening Segment: Segment 1]: Introduce your department, name, and student ID

◉ Step 1: Top left corner [Text] ➜ [Text Template] ➜ [Opening Title]
◉ [Opening Title] ➜ [Winter Travel]
[Illustration 1],
◉ Step 2: Enter 4 parameters: Business Management Department, Chen Qingwen, A00123, Introduction to Artificial Intelligence
[Illustration 1],
◉ Step 3: Drag the segment duration to: 10 seconds
[Illustration 1]



(4). [Create Video Theme Introduction Segment: Segment 2]: Introduce the theme of the video 'What content theme are you creating?'

◉ Step 1: Top left corner [Text] ➜ [Text Template] ➜ [Long Text]
◉ [Long Text] ➜ [Blind Box Description] (Free, no blue icon)
[Illustration 1], [Illustration 2]
◉ Step 2: Enter Parameter 1:
Create a music video for Jay Chou's song
Describe Jay Chou searching for creative inspiration across the city
Theme song: "Qilixiang"
◉ Step 3: Enter Parameter 1: Theme
[Illustration 1],
◉ Step 3: Drag the segment duration to: 12 seconds
[Illustration 1]



(5). [Add Voiceover to Segment 2 Text: Narration]

◉ Step 1: Select the second video segment
◉ Top right corner [Export] ➜ [Narration] ➜ Select [Free Character Voice] ➜ Select [Translated Film Male] ➜ [Start Narration]
[Illustration 1]



(6). [Create Technology Introduction Segment: Segment 3]: Introduce the technologies used in the video 'What technologies did you use?'

◉ Step 1: Top left corner [Text] ➜ [New Text] ➜ [Default Text]
◉ Step 2: Enter parameters:
Technologies used include:
Using Krea to generate images
Using Suno to generate songs
Using Vidu to generate videos
Using ChatGPT to generate scripts
Using CapCut to edit videos
[Illustration 1],
◉ Step 3: Drag the segment duration to: 12 seconds
◉ Step 4: Set the [Animation] for this segment to: [Shake]
➜ [Select video segment] ➜ Top right corner [Animation] ➜ [Loop] ➜ [Shake] (Free, no blue icon)
[Illustration 1],
◉ Step 5: Set the narration for this segment
[Illustration 1]



(7). [Create MV Cover Segment: Segment 4]: Introduce the MV video 'Cover'

◉ Step 1: Top left corner [Text] ➜ [New Text] ➜ [Default Text]
◉ Step 2: Enter parameters:
Qilixiang MV

Lyricist: Vincent Fang
Composer: Suno
MV Director: Chen Qingwen
[Illustration 1],
◉ Step 3: Drag the segment duration to: 10 seconds
◉ Step 4: Set [Manual Voiceover] for this segment
◉ Step 5: Drag [Default Text] above the existing text
Enter parameters: The song title is Qilixiang, and the lyricist is Vincent Fang
[Illustration 1],
◉ Step 6: Voiceover ➜ [Narration]
[Illustration 1],
◉ Step 7: Set the upper [Text] to hidden
[Illustration 1]



(8). [Add Manual Voiceover to MV Cover Segment 5]

◉ Step 1: Set the second [Manual Voiceover] for this segment
◉ Step 2: Drag [Default Text] above the existing text
Enter parameters: The composer is Suno, and the MV director is Chen Qingwen
[Illustration 1],
◉ Step 3: Voiceover ➜ [Narration]
[Illustration 1],
◉ Step 4: Set the upper [Text] to hidden
[Illustration 1]



(9). [Drag 10 Jay Chou Video Segments with Qilixiang MP3]: Create a slow-motion playback video

◉ Step 1: Drag 10 Jay Chou video segments with Qilixiang MP3 to the timeline
◉ Step 2: Select all video segments
◉ Step 3: Top right corner [Speed] ➜ [Duration]: 8 seconds (2x duration, becomes slow motion)
[Illustration 1]



(10). [Add Transition Effects Between Video Segments]

◉ Step 1: Drag 10 Jay Chou video segments with Qilixiang MP3 to the timeline
◉ Step 3: Top left corner [Transition] ➜ [Popular] ➜ Select one
(Click to preview and test; it indicates download completion (blue) before dragging to the timeline)
[Illustration 1]
◉ Step 4: Drag [Transition] between all 10 video segments
[Illustration 1]



(11). [Import Lyrics in Local Subtitles]: SRT Subtitle File

◉ Step 1: [Text] ➜ [Local Subtitles] ➜ [SRT]
◉ Download SRT lyrics subtitles: [Download Lyrics SRT Subtitles: Qilixiang (Converted to Traditional Chinese)]
[Illustration 1]
◉ Step 2: Modify the [Font Color] and [Font Size] of the subtitles
[Illustration 1]
◉ Step 3: Delete unnecessary subtitles
[Illustration 1]
[Result, Illustration 1]



(12). [Extend the Duration of the 10th Video Segment to End with a Lyric Line]

◉ Step 1: Select the 10th video segment
◉ Step 2: Top right corner [Speed] ➜ [Duration]: 9 seconds
[Illustration 1]



(13). [Trim the Song Audio Track to Match the Video Length]

◉ Step 1: Move the [Timeline Marker] ➜ to the end of the video
◉ Step 2: Select the [Audio] track
◉ Step 3: In the middle panel on the left, click [Split]
[Illustration 1]
◉ Step 4: [Delete], remove the excess audio on the right
[Illustration 1]



(14). [Set Fade-In and Fade-Out for the Song Audio]

◉ Step 1: Select the [Audio] track
◉ Step 3: Top right corner, click [Basic]:
[Fade-In Duration]: 3.0s
[Fade-Out Duration]: 4.0s
[Illustration 1]



(15). [Set the Video Ending to Gradually Disappear]: Exit Animation

◉ Step 1: Select the last segment of the [Video] track
◉ Step 3: Top right corner, click [Animation] ➜ [Exit] ➜ Test various animations, select [Fade Out]
(Do not select premium effects; a blue icon indicates a premium effect, e.g., Screen Wipe is premium)
[Illustration 1]



(16). [Set the Video Beginning to Fade In, Gradually Clear]: Entry Animation

◉ Step 1: Select the first segment of the [Video] track
◉ Step 3: Top right corner, click [Animation] ➜ [Entry] ➜ Test various animations, select [Fade In]
(Do not select premium effects; a blue icon indicates a premium effect, e.g., Screen Wipe is premium)
[Illustration 1]


☎chp16. AI-Generated Sound Effects

(1). AI-Generated Sound Effects (1): MyEdit 【CyberLink Taiwan, 5 Free Sound Effects Per Day】

◉ 1. 【Website: MyEdit】

Introduction to MyEdit

MyEdit is an online multimedia editing tool designed for processing audio, video, images, and text. It integrates various editing functions, making it suitable for content creators, designers, students, and general users.

Key Features

  • Audio Editing: Cut, merge, and adjust audio files, including noise reduction and sound quality enhancement.
  • Video Editing: Basic editing features such as adding subtitles, filters, and effects.
  • Image Editing: Crop, resize, and enhance image quality.
  • Text Processing: Extract text, convert formats, and more.
  • AI Support: AI-driven quick processing tools (e.g., speech-to-text, image enhancement).

Free User Limitations

  • Daily Usage Limit: Free users can perform up to 5 actions per day, depending on the selected function (e.g., audio or image processing).
  • File Size Limit: Each file must not exceed 50MB.
  • Feature Availability: Basic features (such as simple trimming and merging) are available for free, while advanced features (such as high-end filters, batch processing, and AI support) require a paid subscription.
  • Export Restrictions: Free users' exported files may contain watermarks (for video and image editing).



(2). Basic Usage Demonstration:

(A). Sign in to the website ➜ Click 【Sign In】 and log in with a Google account.
【Example Image】
(B). Change language to Traditional Chinese.
【Example Image】
(C). Select 【Audio Editing Tools】 ➜ 【AI Sound Effect Generator】.
【Example Image】
(D). Click 【Generate Free Sound Effects】.
【Example Image】
(E). Enter prompt text:
Sound of a motorcycle passing by.

Sound of a glass falling and shattering.

Suspenseful and tense background music.

【Example Image】

(F). 【Preview】 and then 【Download mp3】.
【Example 1: Motorcycle Passing Sound】
【Example 2: Glass Breaking Sound】
【Example 3: Suspenseful Background Music】


☎chp17. Speech Recognition (1): Text-to-Speech (Create Video Voiceovers, Narration, and English Listening and Speaking Practice)

(1). Features of NaturalReader:

◉1.【Website: NaturalReader】

◉2. NaturalReader is a professional text-to-speech application that converts any written text into spoken words.
It offers free and paid subscriptions to meet the needs of different users with various budgets.
(1). Paid Plus Subscription: Includes exclusive features and access to Plus and LLM (Large Language Model) voices, the latest and most advanced voices.
Using LLM technology, you can even clone your voice within minutes and make it speak in over 100 languages.
(2). Free Users: Can use Premium Voices for 20 minutes per day and Plus Voices for 5 minutes per day or have unlimited access to available free voices.
Mobile apps allow users to listen on the go.
With the mobile camera, the app can also read physical books and notes aloud.
3. For non-personal use (e.g., YouTube videos, e-learning, or other commercial or public uses), additional regulations apply.
4. The Chrome extension allows direct listening from web pages, Google Docs, online Kindle books, and emails.
You can add it to Chrome for free.



(2). Advantages and Disadvantages of NaturalReader:

◉1. Advantages:

(1). AI human-like voices that do not sound robotic.
(2). Uses professional broadcaster voices, similar to TV anchors.
(3). Offers a Chrome extension to listen to webpage text in a natural voice.

◉2. Disadvantages:

(1). The free version only allows listening, not downloading MP3 files.
(2). Paid voices are recorded by real people, while free voices sound robotic.



(3). Example: Common Influencer Voiceovers Cloned from Famous Broadcasters in China

1.【Example: Cloned Voice from a Famous Chinese Broadcaster】

(1). Features of TTSMaker:

◉1.[Website: TTSMaker]

Feature Highlights

  • Multilingual Support: Supports multiple languages, including Chinese, English, Spanish, Japanese, etc., meeting the needs of global users. Particularly suitable for creating cross-language content or international projects.
  • Multiple Voice Options: Offers a variety of voice styles, including male, female, and child voices. Voices can be adjusted for speed, pitch, tone, etc., to simulate real emotional expression.
  • High-Quality Audio: Generates high-quality audio with natural and fluent speech, suitable for professional scenarios such as video dubbing, course recording, and advertisement production.
  • Free and Commercial Licensing: Provides a free version for personal use, but for commercial purposes, users can upgrade to a paid plan for higher usage rights.
  • Easy Operation: Features a user-friendly web interface with no software download required. Users simply input text and select voice settings to generate audio.
  • Fast Generation: TTSMaker generates speech quickly, even for longer texts, completing the process in a short time.

Application Scenarios

  • Video Dubbing: Quickly generates video narration, suitable for social media, YouTube, and short ads.
  • Course Recording: Used for audio production in online education or explainer videos.
  • Voice Navigation: Ideal for navigation systems, customer service voice automation, etc.
  • E-books and Podcasts: Converts text into speech for e-book narration or podcast production.

Advantages

  • High Usability: Operable without professional skills.
  • Low Cost: Saves significant time and money compared to human recordings.
  • Quick Adjustments: Modify text and regenerate audio anytime.

Suitable Users

  • Content Creators: Video producers, podcasters, course instructors.
  • Developers: App developers needing voice output functionality.
  • Businesses: For commercial advertisements or automated voice systems.



(2). Advantages, Disadvantages, and Limitations of TTSMaker:

◉1. Free Version Limitations:
(1). Text conversion limit per session: 1000 characters

◉2. Advantages:
(A). Offers 90 characters with various voice types.
(B). Provides diverse voice styles: cartoon, child (male, female), intellectual, emotional, cute, customer service, general, speech, reading, advertisement, deep, magnetic, and sweet voices.
[Illustration 1], [Illustration 2]
(C). Certain characters (with yellow [Emotion] tags) offer various emotional tones: angry, furious, sad, happy, excited.
Users can preview, e.g., 74: 1510 - Ya Aya - Popular General Female Voice (Test: angry, happy, sad).
[Illustration]
(D). Includes regional accents: Sichuan, Guangdong (Cantonese), Northeast, Shandong, Hong Kong-Taiwan, Taiwan accent, Hong Kong Cantonese.
[Illustration]
(E). Features voices of well-known mainland Chinese broadcasters.
(F). Playback audio in MP3 format can be downloaded.


◉3. Disadvantages:
(A). Text conversion limit per session: 1000 characters.



(3). Example: Commonly Heard Online Influencer Voiceovers: Cloned from Famous Mainland Chinese Broadcasters

(A). For example: Characters 89 and 90 (professional dubbing for popular Douyin videos), frequently heard on YouTube videos.
[Illustration]
(B). For example: Character 17, magnetic voice, often heard on YouTube videos.
[Illustration]
(C). For example: Character 14, male news voice, frequently heard on YouTube videos.
[Illustration]



(4). Usage Demonstration

(A). First, input text (within 1000 characters).
Feature Highlights:
Multilingual Support: Supports multiple languages, including Chinese, English, Spanish, Japanese, etc., meeting global user needs. Ideal for cross-language content or international projects.
Multiple Voice Options: Offers various voice styles, including male, female, and child voices. Voices can be adjusted for speed, pitch, tone, etc., to simulate real emotional expression.

(B). Select a character (check the box next to Character 90 (professional dubbing for popular Douyin videos), a yellow circle will appear).
[Illustration]
(C). Enter [graphic verification code], then [Start Conversion], listen to the preview, and download the MP3 to your local computer.

[Preview: Example of Dubbing Result]



(5). In-Class Practice Example: Search Keywords (Must Use Simplified Chinese to Find Target Voices)

1-TTSMaker [Text-to-Speech] - Girl’s Voice
2-TTSMaker [Text-to-Speech] - Professional Dubbing for Popular Douyin Videos
(Characters 89: 1503, 90: 203)
3-TTSMaker [Text-to-Speech] - Magnetic Voice
(Characters 1417, 1518)
4-TTSMaker [Text-to-Speech] - Male News Voice
(Character 1515)
5-TTSMaker [Text-to-Speech] - Angry
7-TTSMaker [Text-to-Speech] - Sad
8-TTSMaker [Text-to-Speech] - Happy
9-TTSMaker [Text-to-Speech] - Guangdong Accent (Cantonese)
10-TTSMaker [Text-to-Speech] - Shandong Accent
11-TTSMaker [Text-to-Speech] - Taiwan Accent
12-TTSMaker [Text-to-Speech] - Sweet Voice
13-TTSMaker [Text-to-Speech] - Short Video, Male Voice
14-TTSMaker [Text-to-Speech] - Intellectual, Female Voice
15-TTSMaker [Text-to-Speech] - Emotional, Female Voice

(1). Features of ElevenLabs:

◉1.【Website: ElevenLabs】

Key Features

  • High-quality text-to-speech (TTS): Converts text into highly natural and expressive speech, mimicking human emotions and pauses.
  • Voice Cloning: Allows users to upload samples to create customized voices that closely resemble the original speaker.
  • Multi-language support: Provides multiple language options with customizable accents and tones.
  • AI-driven text analysis: Automatically adjusts intonation based on content.
  • Real-time generation: Suitable for on-the-fly voice processing.
  • API integration: Offers developer-friendly API access for integration into apps and systems.

Use Cases

  • Video Voiceovers: Professional narration for videos, commercials, and educational content.
  • E-Book Narration: Convert books into audiobooks.
  • Gaming & Animation: Generate character dialogue for interactive experiences.
  • Education & Training: Create voice-based learning materials.
  • Brand Voice: Develop a unique brand sound for marketing and customer service.

(1). Features of Fish Audio:

◉1.【Website: Fish Audio】

Introduction to Fish Audio

Fish Audio is a leading brand in music and audio technology, providing professional musicians and creators with high-quality music content and tools.

Key Features

  • High-Quality Audio Content: Fish Audio offers a rich library of sound effects, background music, and audio samples for movies, games, and advertisements.
  • Professional Tool Integration: Compatible with various digital audio workstations (DAWs), enhancing music production efficiency.
  • Innovative Technology: Incorporates AI-based audio processing and editing features.

Free User Limitations

  • Limited Generations: Free users can generate voice audio 20 times every 30 days.
  • Text Input Limit: Each request allows a maximum of 500 bytes, approximately 30 seconds of speech.
  • Quota Reset: The free quota resets at 00:00 UTC every 30 days.

Additionally, reports suggest that free users get 50 attempts per day, each limited to 500 bytes (~160 Chinese characters), generating approximately 35 seconds of audio per request.



(2). Basic Usage Guide:

(A). Log in to the website ➜【Text-to-Speech】
【Example Screenshot】
(B). Enter the text:
This song is called "San Li Xiang," lyrics by Fang Wenshan.
Composed by Suno, MV directed by Chen Qingwen.

【Example Screenshot】
(C). Test voice selection: Choose 【Rachel】 and listen to the sample.
Select voice: Click 【Rachel】 ➜ Enter the voice selection page ➜ 【Add to my voice】
【Example Screenshot 1】 , 【Example Screenshot 2】
(D). Click 【Generate Speech】, then 【Download MP3】
【Example Screenshot 1】 , 【Example Screenshot 2】



(3). Using Cloned Celebrity Voices:


(A). Click 【Explore More】:
【Example Screenshot】
(B). Select a character: Choose 【Jay Chou】 ➜ Click 【Use Voice】
【Example Screenshot】
(C). Enter text:
The song is called "San Li Xiang," lyrics by Fang Wenshan.
Composed by Suno, MV directed by Chen Qingwen.

The theme of this MV is to create a music video for Jay Chou's song,
The story follows Jay Chou as he roams the city seeking creative inspiration.
The theme song is: "San Li Xiang."

AI technologies used:
Using Krea to generate images.
Using Suno to compose music.
Using Vidu to create videos.
Using ChatGPT to generate scripts.
Using Fish Audio to clone voices.
Using CapCut to edit videos.

(D). Click 【Create】 ➜ Then 【Download MP3】
【Example Screenshot 1】 , 【Example Screenshot 2】

【Sample: Cloned Jay Chou Voiceover 1】
【Sample: Cloned Jay Chou Voiceover 2】

(E). Important Tip: Avoid Line Breaks!
◉ Example 1: This MV is about creating a music video for Jay Chou’s song, documenting his search for inspiration in the city. The theme song is "San Li Xiang."
◉ Example 2: The song is called "San Li Xiang," lyrics by Fang Wenshan. Composed by Suno, MV directed by Chen Qingwen.
◉ Example 3: Technologies used: Krea for images, Suno for music, Vidu for videos, ChatGPT for scripting, Fish Audio for voice cloning, CapCut for video editing.

【Sample: Cloned Jay Chou Voiceover 1】
【Sample: Cloned Jay Chou Voiceover 2】
【Sample: Cloned Jay Chou Voiceover 3】

(F). Apply the cloned Jay Chou voiceover to the 【Jay Chou - San Li Xiang MV】
【Video: San Li Xiang MV with Cloned Jay Chou Voice】


☎ chp18. Speech Recognition (2): Converting Audio & Video into Text (Creating Video Subtitles and Meeting Transcripts)

(1). Convert English Videos into English Subtitles: The Easiest and Completely Free Method – Upload to YouTube, and It Will Automatically Generate Subtitles

Steps:
1. Download a test video:
【Test Video: Introduction to ESG】

2. Log in to YouTube and Upload the Video:
Sign in to your YouTube account, click the "Create" button in the upper right corner, then select "Upload Video."
Follow the prompts to upload your English video.

3. Wait for Automatic Subtitle Generation:
Once uploaded, YouTube will automatically recognize the speech in the video and generate subtitles.
This process may take a few minutes to several minutes (this video is about 5 minutes long), depending on the length of the video and server processing speed.
Processing in Progress - Illustration

4. View and Edit Subtitles:
After processing (about 5 minutes), check the subtitle function in the video.
Completed Subtitles - Illustration

5. Translate English Subtitles into Chinese:
Click the "Subtitles" button on the left.
Add Language - Illustration
Select Chinese (Taiwan) - Illustration

6. Edit Subtitles:
You can find the automatically generated subtitles in YouTube Studio's "Subtitles" settings.
Click "Subtitles" to check the generated subtitles and edit or adjust them (if the automatic recognition contains errors).
Alternative Method: In YouTube Studio ➜ Click "Subtitles" ➜ Copy and Edit
Copy and Edit - Illustration
Edit Subtitles - Illustration

7. Download Subtitles:
Method 1: If you need subtitle files, you can use third-party tools or Chrome extensions to download YouTube’s auto-generated subtitles (such as .srt format) for offline use or further editing.
Method 2: In YouTube Studio ➜ Click "Subtitles" ➜ Options ➜ Download
Options - Illustration
Download - Illustration
Select Subtitle File Format - Illustration
View Subtitle File in Notepad - Illustration

8. Important Notes:
◉ The accuracy of automatic subtitle generation depends on audio quality and speech clarity. Background noise or strong accents may affect subtitle accuracy.
◉ YouTube automatic subtitles only support certain languages (such as English and Japanese). If the uploaded video is in Chinese, it will NOT generate Chinese subtitles.
◉ In summary, uploading to YouTube is a simple and free way to obtain English subtitles.

(1). Various Speech-to-Text Tools (Mostly Paid Services)


◉ Currently, most speech-to-text tools (which transcribe from audio/video files rather than live microphone input) require payment.
◉ Yating Transcription is developed in Taiwan and supports Taiwanese Hokkien; it offers 300 minutes of free transcription per Google account before requiring payment.

1. Comparison of Various Speech-to-Text Tools:
【6 Tools for Converting Audio Recordings into Transcriptions】
【Comparison of AI Speech-to-Text Software: Vocol.ai vs Yating vs Goodtape】

2. Download a Test Video in Chinese:
【Test Video: Introduction to ESG】

3. Log in to Yating Transcription Website:
【Yating Transcription Website】
Sign in with a Google account.

4. Create a New Transcription:
Click 【+ New Transcription】 ➜ Upload an audio/video file (supports Mandarin, English, and Taiwanese Hokkien)
Illustration

5. Download the Transcription:
Illustration 1
Illustration 2
Illustration 3
Illustration 4
Illustration 5

(1). Sign in to NotebookLM (Google's Professional Writing Tool, Free)


The entire Harry Potter novel series consists of about 1 million words.
NotebookLM can process 20 full sets of the Harry Potter series.
NotebookLM Feature 1: Converts uploaded notes into AI Podcast-style dual-person dialogues (only supports English audio).
NotebookLM Feature 2: Reads YouTube English videos to generate summaries, answer questions, and extract subtitles from specific time ranges (officially supports only videos with subtitles, but sometimes it can process videos without them).
NotebookLM Feature 3: Reads YouTube Chinese videos to generate summaries, answer questions, and extract subtitles from specific time ranges (currently the only tool capable of recognizing Chinese YouTube videos; however, videos uploaded within the last 24 hours or private videos cannot be processed).
NotebookLM Feature 4: Each created "notebook" acts as a "folder" where multiple reference files (PDF, Word, TXT), audio (MP3), video (MP4), YouTube URLs, and text content from web pages can be stored. It can also read recently uploaded Google Drive files.
NotebookLM Feature 5: Within a "notebook," you can input notes manually or generate AI-powered notes from uploaded files.
NotebookLM Feature 6: By adding up to 50 data sources in the left panel, you can generate AI notes that synthesize all the collected data.
NotebookLM Feature 7: Provides a built-in "Notebook Guide" feature to generate five common note-taking formats.
NotebookLM Feature 8: The five AI-generated notebook formats cannot be edited, but you can further refine them through interactive prompts.
NotebookLM Feature 9: Unlike other AI tools that may generate irrelevant or inaccurate content, NotebookLM strictly bases responses on the provided sources.
NotebookLM Feature 10: Responses always include citation links to the original sources you provided.
NotebookLM Feature 11: If you like an AI-generated response, you can click "Insert Note" to save it as a separate entry within your notebook.
NotebookLM Feature 12: Each notebook can store up to 1,000 note entries, and these entries cannot be modified once created.
NotebookLM Feature 13: The "Notebook Guide" feature allows AI to generate a dual-person AI Podcast (audio summary of your notebook contents).

1. Introduction to NotebookLM
◉ NotebookLM is an AI-powered research and writing assistant developed by Google.
◉ Purpose: Helps users explore and understand complex data more efficiently.
◉ Model: Powered by Google's Gemini 1.5 Pro AI model.
◉ Features: Speeds up draft writing, data organization, and summarization.
【Introduction Video: NotebookLM – AI-Powered Note Organization & Podcast Feature】

2. NotebookLM Use Cases:
◉ Students: Organize research materials and write papers.
◉ Researchers: Analyze data and compile reports.
◉ Writers: Gather writing inspiration and conduct research.
◉ Businesses: Knowledge management and document analysis.

3. Key Features of NotebookLM’s Notebook Guide:
(1). Automated Content Summarization:
When users upload documents (PDFs, Google Docs, etc.), NotebookLM analyzes and generates key takeaways, making it easier to grasp important information without reading the full text.

(2). Auto-Generated Q&A Sets:
NotebookLM creates relevant questions and answers based on uploaded documents, helping users understand core concepts, key arguments, or data insights.

(3). Guided Document Reading & Analysis:
Encourages users to focus on essential information and asks thought-provoking questions to aid comprehension and critical thinking.

(4). Learning Objectives & Summarization:
NotebookLM helps set learning goals and compiles conclusions for future reference.

(5). Knowledge Transfer & Application:
Converts data into structured learning notes, reports, or presentation content.

6. Practical Use Cases:
◉ Academic Research: Quickly understand academic materials with AI-generated Q&A.
◉ Knowledge Summarization: Converts complex documents into easy-to-read notes.
◉ Learning & Testing: Great for self-testing and knowledge retention.
◉ Report Writing: Helps structure reports and presentations.

2. Select a Chinese YouTube Video for Testing:
【Test Video 1: TVBS ESG Introduction】 (Not Recognized)
【Test Video 2: Introduction to Machine Learning & AI】 (Recognized)
Copy the video link.

3. Log in to NotebookLM (Google Account Required), Create a New Notebook:
【NotebookLM Official Website】
◉ Create a new notebook ➜ Add Source ➜ Link ➜ YouTube ➜ Paste Video URL
Illustration
Illustration

4. Enter in the chat box: "Extract subtitles from this video between 00:01:22 and 00:05:00."
Note: NotebookLM cannot process entire 2-hour videos at once. Extract subtitles in 10–20-minute segments instead.
Enter: "Summarize the entire video into 10 key points."
Illustration

5. Which Videos Cannot Be Recognized?
◉ It seems that older YouTube videos cannot be recognized by NotebookLM. Only videos uploaded after 2024 are supported.
◉ Example:
【Test Video 3: 2024 ESG Lecture】 (Recognized)


☎chp19. AI Talking Photo, AI Virtual Host, Marketing Video Template Creation

(1). AI Talking Photo (1): Vidnoz AI 【Free Version: 300 Words, 1-Minute Video】

◉1.【Example 1: Thailand PM Srettha Thavisin Speaks Chinese to Promote Tourism (TTV News)】
【Example 2: Full Video of Thailand PM Srettha Thavisin Speaking Chinese to Promote Tourism】

◉2.【Website: Vidnoz】

Introduction to Vidnoz AI

Vidnoz AI is an innovative AI-powered video creation platform designed for both individuals and businesses, enabling efficient and intelligent video production. This platform leverages AI technology to help users quickly generate high-quality video content without requiring professional video editing skills.

Key Features

  • AI-Powered Video Creation:
    • Provides multiple preset templates for quick professional video production.
    • Converts natural language into video scripts, simplifying content creation.
  • Text-to-Speech (TTS): Supports multiple languages and voice options, generating natural-sounding speech.
  • Virtual Character Generation: Allows virtual avatars to deliver presentations for educational content, product demonstrations, etc.
  • Automatic Subtitle Generation: Quickly generates subtitles for videos, with multi-language translation support.
  • Video Editing Tools: Includes basic editing, filters, effects, and more.
  • Use Cases: Online courses, business promotions, social media content creation.

Vidnoz AI Free User Features

Free Version Features

  • Basic Video Generation: Users can create up to 5 videos per month using preset templates.
  • Text-to-Speech: Supports limited languages and voices, allowing up to 10 minutes of speech generation per month.
  • Subtitle Function: Adds subtitles to short videos, limited to 2-minute clips.
  • Video Export: Free users' videos are watermarked with Vidnoz branding.



(2). Step-by-Step Usage Guide:

(A). Log in to the website ➜ After 3 seconds, it will automatically sign in ➜ Use your Google account to log in.
(B). Choose a video type ➜ Select any option ➜【Other】.
【Example Screenshot】
(C). Follow the four-step tutorial.
【Example Screenshot】
(D). You get 3 minutes of free video creation.
【Example Screenshot】
(E). Select 【AI Tools】 on the left.
【Example Screenshot】
(F). Choose 【AI Talking Photo】 (first option).
【Example Screenshot】
(G). Select 【Avatar】 and upload your own image (Note: You cannot upload celebrity images like Jay Chou, as the system will block them).
【Example Screenshot】
(H). Enter a text prompt (up to 300 words, about 1 minute):
I am Professor Chen Qingwen, currently teaching at the Department of Business Management at Taipei Tech.
The subjects I teach include: Digital Marketing Tools, E-Commerce, Customer Relationship Management, Business Ethics and Sustainable Management, Programming, Introduction to AI, Database Management, Business Models and Technological Innovation, AI in Business Management, AI in Market Forecasting, Internet Marketing, Business Multimedia Design, Business Data Analysis, and Journal Discussion—14 courses in total.

(I). Select 【chinese(TW)】 ➜ Choose 【Male】 ➜ Select 【Character】.
【Example Screenshot】
(J). Click 【Preview Audio】 (This only plays the voice, no animation).

(J). Click 【Generate Video】.
【Example Screenshot】
(K). The system will redirect to your account page ➜ Select 【My Creations】 on the left ➜ Wait 3–5 minutes for the video to be generated.
【Example Screenshot】
(L). Select the video ➜ Click 【Download】 (Free version exports at 720p resolution).
【Example Screenshot】

【Example Output: Professor Chen Qingwen Talking Photo Video】


(1). AI Virtual Presenter, Marketing Video Template Creation: Vidnoz AI 【Free Version, 3-Minute Videos Per Day】

◉1.【Website: Vidnoz】

Introduction to Vidnoz AI

Vidnoz AI is an innovative AI-powered video creation platform designed for both personal and business users. It integrates AI technology to enable quick and high-quality video production without requiring professional video editing skills.

Key Features

  • AI-Powered Video Generation:
    • Provides various pre-designed templates for professional video creation.
    • Converts natural language into video scripts for easy content production.
  • Text-to-Speech (TTS): Supports multiple languages and voice selections to generate natural, fluent speech.
  • Virtual Avatar Creation: Offers virtual characters for presentations, suitable for course creation, product demos, and more.
  • Automatic Subtitle Generation: Quickly generates subtitles for videos and supports multi-language translations.
  • Applicable Scenarios: Educational courses, business promotions, social media content creation.

Free Version Limitations

  • Video Length Limit: Each video cannot exceed 3 minutes. The 3-minute quota refreshes every 24 hours.
  • Export Limit: Maximum of 3 video exports per month.
  • Export Quality: Only supports 720p resolution.
  • Template Usage: Only basic templates are available; premium templates require an upgrade.



(2). Step-by-Step Guide:

(A). Go to the website ➜ After 3 seconds, it will automatically sign in ➜ Use a Google account to log in
(B). "What type of video will you create?" ➜ Select any option ➜ Choose 【Other】
【Illustration】
(E). Select 【Template】 from the left panel
【Illustration】
(F). Choose 【Business】 ➜ 【Employee Benefit Overview】
【Illustration】
(G). Click 【Use This Template】
【Illustration】
(H). Click the 【Avatar】 on the screen ➜ Click the 【Avatar】 tab at the top ➜ Choose 【Upload Your Own Avatar】 ➜ Select 【Talking Photo】 ➜ Upload your own photo
【Illustration 1】, 【Illustration 2】, 【Illustration 3】
(I). Modify 【Your Avatar】 ➜ 【Choose Transparent Background, Round Frame, or Square Frame】
【Illustration】, 【Color Palette ➜ Set Background Transparency】
(J). Move the last slide to the first position ➜ Apply your avatar ➜ Modify 【Your Avatar】 ➜ 【Apply the New Avatar to All Scenes】
【Illustration 1】, 【Illustration 2】

(K). Download the presentation content: SEO Image Processing Methods
【Download PPT File】

(L). Enter the title for the first slide:
SEO Image Processing Methods
Supplement for the last class session that was not recorded

(M). Enter the first slide's 【Voiceover Subtitle】:
The final exam will cover both keyword SEO and image SEO. Since the last 10 minutes of the previous class were not recorded and some students left early for work, here is a brief supplement.

(N). Voiceover ➜ Choose language 【Chinese (TW)】 ➜ Select gender 【Male】 ➜ Choose 【YunJhe (Taiwan)】:
【Illustration 1】, 【Illustration 2】
(O). Click 【Preview/Play】 to test the audio, but the avatar will not move its mouth unless you generate the final video.
【Illustration】

(P-2). Follow the second slide of the 【PPT Presentation】, set the 【Title and Voiceover Subtitle】, and then preview.
【Illustration】
(P-3). Follow the third slide of the 【PPT Presentation】, copy the image into the template as a title, and add the voiceover subtitle, then preview.
【Illustration】
(P-6). Follow the sixth slide of the 【PPT Presentation】, copy the image as the title and add a subtitle, then preview.
【Illustration】

(Q). Finally, click 【Generate】 in the top-right corner ➜ It will redirect to the homepage ➜ Select 【My Creations】 from the left panel ➜ Wait approximately 15 minutes for the video to be generated.
【Illustration】

【Example Video: Professor Chen Qingwen's SEO Image Processing Lesson】


(1). AI Virtual Presenter, Marketing Video Template Creation: Vidnoz AI【Free Version, 3-Minute Videos Per Day】

◉1.【Website: Vidnoz】

Introduction to Vidnoz AI

Vidnoz AI is an innovative AI-powered video creation platform designed for both personal and business users. It integrates AI technology to enable quick and high-quality video production without requiring professional video editing skills.

Key Features

  • AI-Powered Video Generation:
    • Provides various pre-designed templates for professional video creation.
    • Converts natural language into video scripts for easy content production.
  • Text-to-Speech (TTS): Supports multiple languages and voice selections to generate natural, fluent speech.
  • Virtual Avatar Creation: Offers virtual characters for presentations, suitable for course creation, product demos, and more.
  • Automatic Subtitle Generation: Quickly generates subtitles for videos and supports multi-language translations.
  • Applicable Scenarios: Educational courses, business promotions, social media content creation.

Free Version Limitations

  • Video Length Limit: Each video cannot exceed 3 minutes. The 3-minute quota refreshes every 24 hours.
  • Export Limit: Maximum of 3 video exports per month.
  • Export Quality: Only supports 720p resolution.
  • Template Usage: Only basic templates are available; premium templates require an upgrade.



(2). Step-by-Step Guide:

(A).【Download the prepared PPT file】
(A). Go to the website ➜ After 3 seconds, it will automatically sign in ➜ Use a Google account to log in
(B). "What type of video will you create?" ➜ Select any option ➜ Choose 【Other】
【Illustration】
(E). Click 【Create Video】 at the top right corner
【Illustration】
(F). Select 【Import PPT】 ➜ Upload 【Prepared PPT File: SEO Image Optimization Methods】
【Illustration】
(G). Adjust any misaligned text layouts (e.g., text that is too large and extends beyond the slide width)
【Illustration】
(H). Add your previously created 【Avatar】 ➜ Click 【Avatar】 at the top ➜ Select 【Upload Your Own Avatar】 ➜ Choose 【Talking Photo】 ➜ Upload your own image
【Illustration】
(I). Modify 【Your Avatar】 ➜ Choose 【Transparent Background, Round Frame, or Square Frame】
【Illustration】, 【Color Palette ➜ Set Background Transparency】

(J-1). Enter voiceover text for slide 1:
The final exam will cover both keyword SEO and image SEO. Since the last 10 minutes of the previous class were not recorded and some students left early for work, here is a brief supplement.

(J-2). Enter voiceover text for slide 2:
Why should we optimize images for SEO? Here are four reasons:
1. Helps search engines understand images better through alt and title text.
2. Improves search rankings and traffic; optimized images rank higher in image search.
3. Enhances user experience (especially when images fail to load).
4. Supports accessibility, helping visually impaired users via screen readers.

(J-3). Enter voiceover text for slide 3:
When optimizing images for SEO, configure three key img attributes:
1. SRC - Sets the image filename.
2. ALT - Defines alternative text when the image is unavailable.
3. TITLE - Displays a tooltip when hovering over the image.

(J-4). Enter voiceover text for slide 4:
The SRC attribute should contain an English filename, helping search engines better interpret the image's content.

(J-5). Enter voiceover text for slide 5:
The ALT attribute (short for "Alternative") serves as replacement text when an image fails to load due to network issues, file deletion, or for visually impaired users relying on screen readers.

(J-6). Enter voiceover text for slide 6:
The TITLE attribute displays a tooltip when users hover over an image, improving the browsing experience.

(K). Set voiceover settings for each slide ➜ Select language 【Chinese (TW)】 ➜ Choose gender 【Male】 ➜ Select 【YunJhe (Taiwan)】:
【Illustration 1】, 【Illustration 2】
(L). Click 【Preview/Play】 to test the audio. The avatar’s mouth will not move until you generate the final video.
【Illustration】

(M). Finally, click 【Generate】 at the top right ➜ The page will redirect to the homepage ➜ Select 【My Creations】 from the left panel ➜ Wait approximately 15 minutes for video generation.
【Illustration】

【Example Video: PPT Auto-Converted into Marketing Video】



☎chp20. The Most Powerful Mathematical Generative AI: DeepSeek (Strengths: Logical Reasoning, Coding Ability, Mathematical Computation)

1. The Best AI for Coding & Mathematical Computation: DeepSeek (The Best AI for Data Analysis & Statistical Quantitative Analysis)

◉(1).【Website: DeepSeek】
【Video: Introduction to DeepSeek Features】
【Lao Gao & Xiao Mo Video: The Global Impact of DeepSeek and the AI Arms Race Between China & the U.S.】

(2). Origins & Foundation


2020: DeepSeek was developed by a technology innovation company specializing in AI and big data, aiming to address the complexity and technical barriers in data analysis.
Inspiration: The founding team noticed that many small and medium-sized businesses, as well as non-technical users, struggled to extract insights from data, leading to the development of an AI-driven analytical tool powered by natural language.

(3). Key Features


Automated Chart Generation: Supports various chart types (line charts, bar charts, scatter plots, etc.), allowing users to choose the most suitable visualization.
Data Import & Cleaning: Supports multiple data formats (CSV, Excel, JSON, etc.) with built-in data cleaning capabilities to quickly process errors.
Efficient Sharing Features: Analysis results can be exported as PPT, PDF, or embedded directly into websites for easy sharing and reporting.
Open Source Model: The code is publicly available and completely open source.

(4). DeepSeek's Strengths:


Feature Comparison vs. Other Generative AIs: Includes DeepSeek, ChatGPT-4o, Claude, and Meta's LLaMA.
Math500 Competition (Evaluating Mathematical Reasoning Ability): DeepSeek outperformed ChatGPT-4o, Claude, and LLaMA.
【Example Screenshot】 AIME 2024, American Mathematics Competition: DeepSeek demonstrated the best performance.
【Example Screenshot】 CodeForce (Evaluating Coding Ability): DeepSeek performed the best.
【Example Screenshot】
MMLU-Pro (Multi-Task Understanding Ability): DeepSeek outperformed competitors.
GPQA-Diamond (Complex Problem-Solving Ability): DeepSeek achieved the highest scores.


(5). DeepSeek's Cost Advantages:


DeepSeek uses lower-tier GPUs but requires only 1/10 of the training time while achieving the best results.


DeepSeek's training cost is only 1/100 of other AI models, yet it delivers superior performance.

DeepSeek API pricing is 1/10 to 1/100 of other generative AI models, making it an attractive choice for enterprises building AI solutions.


(6). DeepSeek's Weaknesses:


DeepSeek's context memory is limited to 130,000 tokens, which is only 1/17 of other AIs.

This means that after answering 20 consecutive questions, DeepSeek might forget the first question and require a new conversation.


(7). Numerical Comparison Test:

Question: Which is larger, 4.11 or 4.9?
Test Objective: Evaluate numerical computation ability.

(1).【ChatGPT-4o vs Excel】:

1. ChatGPT-4o has multiple features in data analysis, including:
◉ Data cleaning,
◉ Exploratory data analysis,
◉ Statistical testing,
◉ Data visualization,
◉ Ability to analyze data using natural language prompts without coding,
◉ Merging datasets,
◉ Cleaning datasets,
◉ Creating charts and uncovering data insights,
◉ ChatGPT-4o can assist Excel by generating formulas, providing code samples, and automating data processing.

2. While ChatGPT-4o is powerful in data analysis, it cannot fully replace Excel.
◉ Excel remains the primary tool for storing spreadsheets in businesses.
◉ However, ChatGPT-4o can replace Excel's formula calculations, eliminating the need to memorize formulas.


(2). Sample Raw Data: Sales and Inventory Sheet

【Original Excel File】: Sales-Inventory-Pending
◉【Calculation Goal】: Instantly calculate 【Current Inventory, Total Sales, Sales Cost, Net Sales】 in the sales sheet.


(3). Using Excel to Calculate: 【Current Inventory, Total Sales, Sales Cost, Net Sales】 in the Sales Sheet

【Excel Formula Calculation Results: Image】
【Excel Formula Calculation Results: Excel File】


(4). Using ChatGPT-4o: Automatically Calculate 【Current Inventory, Total Sales, Sales Cost, Net Sales】

Upload the Original Excel File
Select 【⟷】 Symbol for Data Expansion Analysis
◉【Input into ChatGPT】: Refer to two datasets 【Sales Sheet, Inventory Sheet】, calculate the following fields in the 【Sales Sheet】: (Current Inventory, Total Sales, Sales Cost, Net Sales).
Command Input Example in ChatGPT
【ChatGPT-4o Calculation Results: Image】
◉【Conclusion】: ChatGPT-4o can replace Excel's formula calculations, eliminating the need to memorize formulas.


(5). Specific Cell Calculation

【Download Original Excel File】: Student Score Data
◉【Goal】: Display the average score of the "Chinese" subject in row 8 under the "Chinese" column.
◉【Input into ChatGPT】: Modify directly on the screen table and display the average Chinese score in row 8 under the "Chinese" column.
【Calculation Results: Image】
【Key Note 1】: Specify where to modify (on-screen vs. in file). If not specified, ChatGPT may modify the file and provide a download link instead.
【Key Note 2】: Instead of traditional Excel notation (e.g., D8), use "Row 8 under the 'Chinese' column" as reference.
◉【Conclusion 1】: If specific locations can be modified, ChatGPT can replace Excel formula calculations anywhere (e.g., copying formulas, using statistical functions).
◉【Conclusion 2】: Display modifications on-screen first, then download as an Excel file when finalized.

(1). Download Sample Raw Data

【Original Excel File】: Student Score Data
◉【Goal】: Generate charts displaying the midterm exam scores of all students in three subjects.


(2). Reference Data Charts Created Using Python

【Bar Chart】
【Line Chart】
【Pie Chart】


(3). Using ChatGPT-4o: Automatically Generating a Bar Chart

◉ Upload the original Excel sample file.
Select the 【⟷】 symbol for expanded data analysis.
◉【Input into ChatGPT】: Generate a bar chart comparing the three subject scores of all students.
【Chart Output: Bar Chart】
◉【Issue Encountered】: Chinese characters were not displayed properly in the chart.


(4). Uploading Chinese Font Files to ChatGPT-4o

【Noto Sans TC Font Family (9 Variants)】 - Official Download Link
【Recommended Font: NotoSansTC-Medium】 - Download Link
◉【About NotoSansTC-Medium】: This is one of the nine font weights in the Noto Sans TC font family.
Noto Sans TC is a free and open-source font created by Google and Adobe, designed specifically for Traditional Chinese.
It supports multiple languages including Traditional Chinese, Japanese, and Korean, ensuring consistent readability across platforms.
This font aims to resolve display issues between different languages and fonts, ensuring proper character rendering on all devices.
◉【What is Font Weight?】: It refers to the thickness of the strokes in a font, providing various design options for different needs.
◉【Note】: The font file comes in a compressed format and needs to be extracted first.
【Uploading NotoSansTC-Medium to ChatGPT-4o】
◉【Input into ChatGPT】: Use this uploaded font file to regenerate the chart with all Chinese characters displayed using this font.
【Chart Output: Bar Chart with Proper Chinese Characters】


(5). Enabling Interactive Visualization

Ensure the 【⟷】 symbol is selected for expanded data analysis.
Click the first 【Toggle to Interactive Chart】 button.
Hover over the bar chart to view real-time interactive values.
Click the second 【Color Settings】 button ➜ Set colors: Chinese (blue), English (orange), Math (green).
◉【Input into ChatGPT】: Generate a stacked bar chart where all three subjects for the same student are stacked into one bar.
【Chart Output: Stacked Bar Chart】


(6). Using ChatGPT-4o: Automatically Generating a Line Chart

◉ Upload the original Excel sample file.
◉ Ensure the 【⟷】 symbol is selected for expanded data analysis.
◉【Input into ChatGPT】: Generate a line chart comparing the three subject scores of all students.
【Chart Output: Line Chart】
◉【Issue Encountered】: The text on the X-Y axis is too small to read.
◉【Input into ChatGPT】: Increase the font size of the X-Y axis labels by 2x.
【Chart Output: Line Chart with Enlarged Axis Labels】


(7). Using ChatGPT-4o: Automatically Generating a Pie Chart

◉ Upload the original Excel sample file.
◉ Ensure the 【⟷】 symbol is selected for expanded data analysis.
◉【Input into ChatGPT】: Generate a pie chart for math scores, highlight the highest score, and display percentage shares.
【Chart Output: Pie Chart】

(1). Download Sample Data

【Original Excel File】: Iris Flower Dataset
◉【Objective】: Visualize the relationships between parameters in the Iris dataset.


(2). Reference Python-Generated Data Charts

Python Code for Generating Heat Map, Pair Plot, and Pair Plot for Two Selected Features


(3). Using ChatGPT-4o: Auto-Generate Heat Map

◉ Upload the original Excel file.
◉【Input in ChatGPT】: Generate a heat map to show correlations between parameters.
【Chart Output: Heat Map】


(4). Using ChatGPT-4o: Auto-Generate Pair Plot

◉ Upload the original Excel file.
◉【Input in ChatGPT】: Generate a pair plot showing the relationships between all parameters.
【Chart Output: Pair Plot】
◉【Issue】: Pair plot does not display Chinese fonts.


(5). Using ChatGPT-4o: Auto-Generate Pair Plot for Two Features

◉ Upload the original Excel file.
◉【Input in ChatGPT】: Generate a pair plot for two specific features: Petal Length vs. Sepal Width.
【Chart Output: Pair Plot for Two Features】
◉【Issue】: Pair plot does not display Chinese fonts.

(1). Download Sample Data

【Original Excel File】: Sales Dataset
◉【Objective】: Perform cluster analysis, pivot table analysis, and cross-analysis.


(2). Reference Python-Generated Data Charts

Python Code for Cluster Analysis, Pivot Tables, and Cross-Analysis


(3). Using ChatGPT-4o: Single Cluster Analysis

◉ Upload the original Excel file.
◉【Input in ChatGPT】: Compare sales revenue across different business units.
【Cluster Analysis Chart Output】


(4). Using ChatGPT-4o: Two-Group Cross-Analysis

◉ Upload the original Excel file.
◉【Input in ChatGPT】: Perform a cross-analysis comparing different sales products and business units based on sales revenue.
【Cross-Analysis Chart Output】


(5). Using ChatGPT-4o: Annual Sales Trend Chart

◉ Upload the original Excel file.
◉【Input in ChatGPT】: Generate a year-over-year sales revenue comparison chart.
【Annual Sales Trend Chart Output】

(1). Download Sample Data

【Original Excel File】: Enterprise 'Purchasing, Sales, and Inventory' Data
◉【Objective】: Merge different tables and perform cluster analysis.


(2). Reference Python-Generated Cross-Table Data Analysis

Basic Analysis of Enterprise 'Purchasing, Sales, and Inventory' Data
Intermediate Analysis of Enterprise 'Purchasing, Sales, and Inventory' Data
Advanced Analysis of Enterprise 'Purchasing, Sales, and Inventory' Data


(3). Basic Analysis Using ChatGPT-4o: Counting Products in Each Category

◉ Upload the original Excel file.
【Python-Generated Cross-Table Analysis Chart】
◉【Input in ChatGPT】: Count the number of products in each category.
【ChatGPT-4o Analysis Table Output】
【ChatGPT-4o Analysis Chart Output】
◉【Comparison Result】: ChatGPT-4o analysis matches Python analysis.


(4). Intermediate Analysis Using ChatGPT-4o: Employee Performance Ranking by Sales Revenue

◉ Upload the original Excel file.
【Python-Generated Cross-Table Analysis Chart】
◉【Input in ChatGPT】: Employee Performance Analysis: Rank employees by sales revenue.
【ChatGPT-4o Analysis Table Output】
◉【Comparison Result】: ChatGPT-4o analysis matches Python analysis.


(5). Advanced Analysis Using ChatGPT-4o: Hot-Selling Products Analysis

◉ Upload the original Excel file.
【Python-Generated Cross-Table Analysis Chart – 17 Products】
◉【Input in ChatGPT】: Hot-Selling Products Analysis: List products ordered by at least 30 different customers.
【ChatGPT-4o Analysis Table Output – 17 Products】
◉【Comparison Result】: ChatGPT-4o analysis matches Python analysis.

(1). Download Sample Data

【Original Excel File】: Customer Value Score Data in CRM
◉【Objective】: Train a machine learning model on RFM data and make predictions.


(2). Reference Python-Generated Machine Learning Model

Train a Logistic Regression Model for Customer Value Prediction in CRM


(3). Basic Analysis Using ChatGPT-4o: Predict Customer Importance

◉ Upload the original Excel file.
【Python Model Prediction Result】
◉【Input in ChatGPT】: Train a logistic regression model to predict customer value in CRM.
Predict if customer A with [R, F, M] = (5,2,2100) is an important customer.

【ChatGPT-4o Prediction Result】
◉【Comparison Result】: ChatGPT-4o prediction matches Python analysis.

(1). Download Sample Data

【Original Excel File】: Customer Value Score Data in CRM
◉【Objective】: Train a machine learning model on RFM data and make predictions.


(2). Reference Python-Generated Machine Learning Model

Train a Machine Learning Model for Predicting Dollar-to-Gold Relationship

(1). Download Sample Data

【Original Excel File】: Survey Data – Weekly Beverage Expenses by Gender
◉【Objective】: Calculate the average weekly beverage expenses for males and females, then use an independent sample t-test to determine if there is a significant difference.


(2). Statistical Analysis and Independent Sample t-Test Using SPSS

Statistical Analysis (Mean)
Independent Sample t-Test
Conclusion Report


(3). Statistical Analysis Using ChatGPT-4o: Calculate the average weekly beverage expenses for males and females, then perform an independent sample t-test to determine if there is a significant difference.

◉ Upload the original CSV file.
【SPSS Analysis Result】
◉【Input in ChatGPT】: Calculate the average weekly beverage expenses for males and females, then perform an independent sample t-test to determine if there is a significant difference.
【ChatGPT-4o Analysis Result】
◉【Comparison Result】: ChatGPT-4o analysis matches SPSS results.

(1). Download Sample Data

【Original CSV File】: Survey Data – Credit Scores and Their Relationship with Income, Real Estate, Movable Assets, Mortgage, and Dependents
◉【Objective】: Perform multiple regression analysis to explore the relationship between customer credit scores and factors such as total income, real estate, movable assets, monthly mortgage, and dependent expenses, then generate a regression equation and visualization.


(2). Statistical Analysis and Multiple Regression Using SPSS

【SPSS Result】: Factors Related to Credit Scores
【SPSS Result】: Regression Equation Between Credit Score and Total Income
【SPSS Result】: Regression Plot Between Credit Score and Total Income


(3). Multiple Regression Analysis Using ChatGPT-4o: Investigate the Relationship Between Credit Score and Total Income, Real Estate, Movable Assets, Mortgage, and Dependents

◉ Upload the original CSV file.
◉【Input in ChatGPT】: Analyze the relationship between credit score and factors such as total income, real estate, movable assets, mortgage, and dependents using multiple regression. Identify significant predictors, provide the regression equation, and generate scatter plots with regression lines for significant variables.
【ChatGPT-4o Result】: Significant Predictors of Credit Score
【ChatGPT-4o Result】: Regression Equation Between Credit Score and Total Income
【ChatGPT-4o Result】: Regression Plot Between Credit Score and Total Income
◉【Comparison Result】: ChatGPT-4o analysis matches SPSS results.

【III. Practical Implementation of SEM (Search Engine Marketing): Using SEO Techniques to Improve Website Rankings】

31-1. Download Webpage Template
31-2. Example Outcome


☎ Free Cloud Hosting Services for Websites

Website: Login to GitHub Pages

Presentation: How to Use GitHub Pages

URL Format: username.github.io/repository, Example: user1.github.io/hw1

32-1. Example Outcome


☎(1). Practical SEO Implementation 1: Introducing Your Website Summary (TDK) to Search Engines
T stands for Title, D stands for Description, and K stands for Keywords.
These three elements are the fundamental and crucial parts of webpage SEO optimization.
◉<title>Chen Qingwen Assignment 1 - Programming Assignment Showcase</title>
◉<meta name="description" content="This is Chen Qingwen's Assignment 1, including code and related descriptions.">
◉<meta name="keywords" content="Chen Qingwen, Assignment 1, SEO, TDK">


(2). About: Webpage Keywords name=keywords
Google announced in 2009 that Meta keywords would no longer be a ranking factor. However, some smaller search engines might still reference it. Therefore, you can add the Meta keywords tag, but its impact on SEO is limited.

☎ SEO Implementation 2: Google Search Console (GSC) – Getting Google to Recognize Your Website and Start Indexing Your E-commerce Site
33-1. GSC Website
33-2. Create Sitemap.xml Using XML Sitemap Generator
33-3. Example Outcome


33-4. After Google Search Console recognizes your website,
【Test】site:https://ccwntut.github.io/hw1
Check if your website has been indexed by Google.
Example Image 1


33-5. Enter the website title in Google search (NTUT Chen Qingwen Assignment 1). Can you find your website?
Example Image 1


33-6. If your website does not appear when searching for "NTUT Chen Qingwen Assignment 1," possible reasons and solutions are as follows:
Reason: Insufficient keyword occurrences, poor keyword optimization
Why can't your website be found when searching for keywords?
◉ The keyword appears too few times.
◉ Other webpages are better optimized for similar keywords, so Google has not prioritized displaying your site.
Solution:
◉ Ensure your keyword "NTUT Chen Qingwen Assignment 1" appears not only in the page title but also in the content (such as headings and paragraphs) to improve keyword relevance.
◉ Check if the page includes an appropriate meta description and that the keyword is present in the meta tags.

☎ Practical SEO Implementation 6: The Website Content Must Be High-Quality, Useful, and Frequently Updated
37-1. Example Outcome
37-2. SEO Web Implementation Steps
37-3. 【PPT】 Search Engine Marketing (SEM) and SEO Implementation

☎ Practical SEO Implementation 7: External Links (Backlinks) are Essential for Website Authority
38-1. Example Outcome
38-2. SEO Web Implementation Steps
38-3. 【PPT】 Search Engine Marketing (SEM) and SEO Implementation


Google’s Ranking Algorithm: Considers External Backlinks and Overall Website Traffic.
【Common Issue for New Websites】: Since the site is new, it lacks backlinks and traffic, leading to poor search rankings or difficulty in being found by Google.

◉ Solution: Building Backlinks:
◉ Acquire External Links
: Links from high-authority websites (backlinks) significantly improve Google rankings and help Google discover and index your site faster.
◉ Social Media Promotion: Share your website links on social media platforms (Facebook, Instagram, Xiaohongshu, etc.).


【Response Time】: Generally takes a few weeks for Google to display keyword searches.
Google indexing and ranking adjustments take time. Even if a site is indexed, it may take several weeks before appearing in search results for relevant keywords.
Solution:
◉ Be patient and continuously optimize content and SEO strategies.

☎ Practical SEO Implementation 8: Website Speed Optimization for Better User Experience
39-1. Example Outcome
39-2. SEO Web Implementation Steps
39-3. 【PPT】 Search Engine Marketing (SEM) and SEO Implementation

【Section 4: Practical Implementation of GA4 (Google Analytics) for E-commerce Traffic Analysis】

41-1. Download Webpage Template (GA41-1)
41-2. Example Outcome


41-3. 【PPT】 GA Basics - 2 Types of Real-Time Reports
◉ 【How to Log into the GA4 Developer Platform】 Search for: Google Analytics
◉ 【Select the Second Option】 Google for Developers
Example 1, Click "Go to Analytics", Example 2
41-4. 【URL】 Google Analytics (GA) Homepage

41-5. 【URL】 Use Google Tag Assistant (GTA) to Check GA4 Code Installation


41-6. Implementation Steps:
◉ Upload 【GA41-1】 website to GitHub
◉ Create a 【GA4 Account】: Chen Qingwen
◉ Create a 【Property】: GA41-1
◉ Create a 【Data Stream】: Website
◉ Create a Data Stream Subdomain: ccwntut.github.io/GA41-1
◉ Copy the Google tracking code and paste it into the section of each webpage
◉ Check if GA4 code is installed successfully (view real-time reports or use Google Tag Assistant for verification)
Example
◉ 【Reports】 ➜ 【Real-Time Overview】
◉ 【Common Events】:
◉ page_view (Page Views) = 9 times
◉ user_engagement (User Engagement) = 7:
➜➜ 7 user interactions (staying over 10 seconds or switching between pages).
➜➜ Reflects user engagement on the website.
◉ first_visit (First Visit) = 1:
➜➜ One new user visited the website for the first time, reflecting new user acquisition.
◉ session_start (Session Start):
➜➜ Triggered when a user visits the website, marking a new session.
➜➜ If no action is taken for 30 minutes, GA assumes the session has ended.
➜➜ Represents the total visits of an e-commerce site.

◉ 【Reports】 ➜ 【Real-Time Webpage】
Example
➜➜ Active Users: "Unique User IDs"
➜➜ Page Views: Total page views (counting repeated views from the same user).

42-1. Download Web Template (GA42-1)
42-2. Example Outcome
42-3. 【URL】 Google Analytics (GA) Homepage
42-4. 【PPT】 GA Implementation Guide (2) - Custom Events and Conversion Tracking
42-5. 【URL】 Use Google Tag Assistant (GTA) to Verify GA4 Code Installation
42-6. 【Example】 Tracking HW4 Website Traffic Using Google Analytics (GA)
42-7. 【Example】 Checking GA4 Code Installation Using Google Tag Assistant


42-3. Create 3 Key Events: 【Order Placement, Email Submission, Join Line Group】


42-4. 【Order Placement】
Modification 1: Add 【Order Placement】 Button
【Screenshot】 Order Placement Button Code in shop-detail2.html
<br>
<p class="text-center">
<a href="https://www.newebpay.com/website/Page/content/service_creditcard" class="btn btn-danger fs-4" target="_blank"> Order Now (Using NewebPay Payment Gateway)
</a>
</p>


42-5. 【Email Submission】 Contact Us
Modification 2: Add 【Email Submission】 Button
【Screenshot】 Email Submission Button Code in index.html#section_5
◉<a href="mailto:mypillow@gmail.com?subject=Subject&body=Message" target="_blank" class="btn btn-danger fs-5">Send Email</a>


42-6. 【Join Line Group】
Modification 3: Add 【Join Line Group】 Button
【Screenshot】 Join Line Group Button Code in index.html#section_5
◉<a href="https://line.me/R/ti/g/pK9Mt4GSTo" target="_blank" class="btn btn-danger fs-5">Join Line Group</a>


42-7. Implementation Steps:
◉【Create Events】
◉ 【Settings】 ➜ Data Display ➜ Events ➜ Create Event ➜ Custom Event Name: add_buy
◉ 【Settings】 ➜ Data Display ➜ Events ➜ Create Event ➜ Custom Event Name: add_email
◉ 【Settings】 ➜ Data Display ➜ Events ➜ Create Event ➜ Custom Event Name: add_line
◉ Event name ➜ Equals ➜ click
◉ Add Condition ➜ link_url ➜ Contains ➜ newebpay
◉ Add Condition ➜ link_url ➜ Contains ➜ mailto
◉ Add Condition ➜ link_url ➜ Contains ➜ line.me
◉【Marking as Key Events】
◉ 【Settings】 ➜ Data Display ➜ Events ➜ Key Events ➜ New Key Event ➜ add_buy
◉ 【Settings】 ➜ Data Display ➜ Events ➜ Key Events ➜ New Key Event ➜ add_email
◉ 【Settings】 ➜ Data Display ➜ Events ➜ Key Events ➜ New Key Event ➜ add_line

◉【View Key Events (Conversions) in Real-Time Reports】
◉ Click the buttons (Order Placement, Email Submission, Join Line Group)
◉ View in GA 【Reports】 ➜ 【Real-Time Overview】 ➜【Event Count】➜ Verify custom events: add_buy, add_email, add_line
◉ View in GA 【Reports】 ➜ 【Real-Time Overview】 ➜【Key Events】➜ add_buy, add_email, add_line
◉ Note: Due to caching or browser issues, open an incognito tab to view key events
◉【Calculate E-commerce Conversion Rate in GA4】
◉ Conversion Rate = Key Event Rate = The percentage of users completing a defined goal (e.g., purchases, valuable interactions).
◉ Conversion metrics evaluate how well a website attracts and drives valuable actions (e.g., placing orders, subscribing).
◉ Valuable conversion behaviors include: 【Adding to Cart, Subscribing, Registering, Purchasing】— GA4 marks these as "Key Events."
◉ Conversion Rate Formula: (Key Event Count / Total Visitors) * 100%
◉ Conversion Rate Formula: (Key Event Count / session_start Count) * 100%

43-1. 【PPT Presentation】 GA Operation Guide (3): Google E-commerce Demo Data, GA4 Acquisition Report (Daily Volume, Monthly Volume, Active Users, New Users, Returning Users, Traffic from Various Channels)


43-2. Using GA4 Demo E-commerce Account:
◉【Data Source】 This is real-time e-commerce data from Google: 【Google Merchandise Store】 and 【Flood-IT APP】 e-commerce data.
◉【Limitations】 Google has hidden some key e-commerce data to prevent business secrets from being leaked.
◉【How to Access Data】 Search for: Google Analytics Demo Account
Example Image
【Download Demo E-commerce Data URL】
◉ The demo account includes three data sources:
1-【Google Merchandise Store】 (Website Data)
2-【Flood-It! APP】 (App Data)
3-【Flood-It! Website】 (Website Data)
◉【How to Download the First Demo Data】: Click the first data source link ➜ Data is automatically added to your GA4 account ➜ Add 【Demo Account】
Example Image 1, Example Image 2, Example Image 3,
◉【Check Data Stream】: Settings ➜ Data Collection and Management ➜ Data Stream: Web Example Image 4,
◉【How to Download the Second Demo Data】: Click the second data source link ➜ Data is automatically added to your GA4 account ➜ Add 【Demo Account】
Example Image 1, Example Image 2, Example Image 3,
◉【How to Switch Between Accounts】: Top-left corner ➜ All Accounts ➜ Dropdown Menu ➜ Recently Used
Example Image 1, Example Image 2,
41-2. Sample Results


43-3. GA4 Acquisition Report (Daily Volume, Monthly Volume, Active Users, New Users, Returning Users, Traffic from Various Channels)
【Official E-commerce Website】: Google Merchandise Store
◉1. How many visitors came to your e-commerce website yesterday? Example Image 1, Example Image 2
◉2. How many visitors came to your e-commerce website in the past month? Example Image 1, Example Image 2
◉3. How many new users visited your e-commerce website yesterday? Example Image 1,
◉4. How many new users visited your e-commerce website in the past 30 days? Example Image 1,
◉5. What is the definition and meaning of active users? Example Image 1, Example Image 2
◉6. What does the ratio of total users, new users, and active users represent? Example Image 1,
◉7. Which channel brought the most traffic to your website yesterday? Example Image
◉8. How many visitors came directly by entering the website URL? Example Image
◉9. How many visitors came from organic search (Google, Bing, Yahoo) without clicking paid ads? Example Image
◉10. How many visitors came from partner websites, forums, or news articles? Example Image
◉11. How many visitors came from email links? Example Image
◉12. How many visitors came from shopping platforms like Amazon or Google Shopping without paid ads? Example Image
◉13. How many visitors came from paid search ads (Google Ads, Bing Ads)? Example Image
◉14. How many visitors came from display ads (GDN, Google Display Network)? Example Image
◉15. How many visitors came from social media (Facebook, Instagram, Twitter, LinkedIn)? Example Image
◉16. How many visitors came from cross-network traffic (Google Search, YouTube, Google Discover, Gmail)? Example Image
◉17. How many visitors came from uncategorized traffic sources in GA4? Example Image

44-1. 【PPT Presentation】 GA Operation Guide (4): GA4 User Report (Identify My Target Customers and Develop Differentiated Marketing Strategies: Country, Region, City, Gender, Age)


44-2. Using GA4 Demo E-commerce Account:
◉【Data Source】 This is Google's real-time e-commerce data.
1-【Google Merchandise Store】 (Website Data)
【Download Demo E-commerce Data URL】
◉【How to Download the First Demo Data】: Click the first data source link ➜ Automatically download data to your GA4 account ➜ Add 【Demo Account】
【Actual E-commerce Website】: Google Merchandise Store,


44-3. GA4 Practical Implementation 4: GA4 User Report (Identify My Target Customers: Country, Region, City, Gender, Age)
◉1- Which country brought the most visitors to your e-commerce website in the past 30 days? Example Image
◉2- Which city brought the most visitors to your e-commerce website in the past 30 days? Example Image
◉3- Which gender visited your e-commerce website the most in the past 30 days? Example Image
◉4- Which interest category had the most visitors to your e-commerce website in the past 30 days? Example Image
◉5- Which age group visited your e-commerce website the most in the past 30 days? Example Image
◉6- Which language was most commonly used by visitors to your e-commerce website in the past 30 days? Example Image
◉7- What was the average user value over the past 30 and 120 days for your e-commerce website? Example Image


44-4. Audience Details:
◉8- Which country had the most active users on your e-commerce website in the past 30 days? Example Image
◉9- Which region had the most active users on your e-commerce website in the past 30 days? Example Image
◉10- Which gender had the most new users on your e-commerce website in the past 30 days? Example Image
◉11- Which age group had the most engaged sessions on your e-commerce website in the past 30 days? Example Image
◉ What is engagement rate and how is it calculated? Example Image
◉ What is an Engaged Session? Example Image
◉ What is the practical use of Engagement Rate? Example Image
◉12- What was the overall engagement rate of users on your e-commerce website in the past 30 days? Example Image
◉13- How was the overall engagement rate calculated for users on your e-commerce website in the past 30 days? Example Image
◉14- Which region had an engagement rate above 70% in the past 30 days? Example Image
◉15- Which age group had an engagement rate above 70% in the past 30 days? Example Image
◉16- Which gender had an engagement rate above 70% in the past 30 days? Example Image
◉17- Select your target audience: 【Male, 35-44 years old】. Example Image 1, Example Image 2, Example Image 3, Example Image 4, Example Image 5,
◉18- In which country did the target audience 【Male, 35-44 years old】 have an engagement rate above 70% in the past 30 days? Example Image 1, Example Image 2, Example Image 3, Example Image 4, Example Image 5

45-1. 【PPT】 GA Implementation Guide (5): GA4 Technology Report (Identify the Most Used Devices for Browsing My Website, Monthly Design Checks: Platform, OS, Browser, Device Type, Screen Resolution)


45-2. Using GA4 Demo E-commerce Account:
◉ 【Data Source】 This is real-time e-commerce data from Google.
1- 【Google Merchandise Store】 (Website Data)
【Download Demo E-commerce Data】
◉ 【How to Download the First Demo Data】: Click the first data source link ➜ Automatically download data to your GA4 account ➜ Add a new 【Demo Account】.
【Actual E-commerce Website】 Google Merchandise Store


45-3. Practical GA4 Implementation 5: GA4 Technology Report (Identify the Most Used Devices for Browsing My Website, Monthly Design Checks: Platform, OS, Browser, Device Type, Screen Resolution)
◉ 1- In the past 30 days, which device category had the most users visiting your e-commerce website? (Desktop, Mobile, Tablet) Image Example, Image Example
◉ 2- In the past 30 days, what screen resolution was most used by visitors? Image Example
◉ 3- In the past 30 days, which browser was most used by visitors? Image Example
◉ 4- In the past 30 days, which operating system was most used by visitors? Image Example
◉ 5- In the past 30 days, which platform had the most visitors? (Website, Android App, iOS App) Image Example


45-4. Technical Details:
◉ 6- In the past 30 days, which device had the highest engagement? Image Example

46-1. 【PPT Presentation】 GA Operation Guide (6): GA4 Engagement Report (Identify the Most Popular Pages, Check Various Events, Conversion Events)


46-2. Using GA4 Demo E-commerce Account:
◉【Data Source】 This is Google's real-time e-commerce data.
1-【Google Merchandise Store】 (Website Data)
【Download Demo E-commerce Data URL】
◉【How to Download the First Demo Data】: Click the first data source link ➜ Automatically download data to your GA4 account ➜ Add 【Demo Account】
【Actual E-commerce Website】: Google Merchandise Store,


46-3. GA4 Practical Implementation 6: GA4 Engagement Report (Identify the Most Popular Pages, Check Various Events, Conversion Events)
◉1- Method 1: Which three pages had the most views on your e-commerce website in the past 30 days? Example Image 1, Example Image 2, Example Image 3, Example Image 4, Example Image 5
◉2- Method 2: Which three pages had the most views on your e-commerce website in the past 30 days? Example Image 1, Example Image 2
◉3- Which method should be used to check page views? Example Image
◉4- Which browser was used most frequently to visit your e-commerce website in the past 30 days? Example Image
◉5- What conversion events (key events) were set on your e-commerce website in the past 30 days? Example Image 1, Example Image 2
◉6- Purpose of the "view_item" (view product) event Example Image
◉7- Purpose of the "add_to_cart" (add to cart) event Example Image
◉8- Purpose of the "purchase" (complete purchase) event Example Image
◉9- These three events form a conversion funnel analysis Example Image
◉10- Common e-commerce issue: Low add_to_cart conversion rate Example Image
◉11- Common e-commerce issue: Low purchase conversion rate Example Image
◉12- Important metrics provided by the conversion funnel (3 events) Example Image
◉13- Optimization solutions for common conversion funnel issues Example Image 1, Example Image 2
◉14- How many times was the "view_item" event triggered in the past 30 days? Example Image
◉15- How many times was the "add_to_cart" event triggered in the past 30 days? Example Image
◉16- How many times was the "purchase" event triggered in the past 30 days? Example Image
◉17- Complete the conversion funnel analysis and calculate three conversion rates Example Image
◉18- How many purchases were made from an ad campaign (Nov2024_Holiday_gift_V1)? Example Image 1, Example Image 2, Example Image 3

47-1. 【PPT Presentation】 GA Operation Guide (7): GA4 Revenue Report (Identify Best-Selling, Most Viewed, and Most Added to Cart Products, Revenue/Purchases/New Buyers in the Last 30 Days)


47-2. Using GA4 Demo E-commerce Account:
◉【Data Source】 This is Google's real-time e-commerce data.
1-【Google Merchandise Store】 (Website Data)
【Download Demo E-commerce Data URL】
◉【How to Download the First Demo Data】: Click the first data source link ➜ Automatically download data to your GA4 account ➜ Add 【Demo Account】
【Actual E-commerce Website】: Google Merchandise Store,


47-3. GA4 Practical Implementation 7: GA4 Revenue Report (Identify Best-Selling, Most Viewed, and Most Added to Cart Products, Revenue/Purchases/New Buyers in the Last 30 Days)
◉1- What was your total revenue for the past 30 days? Example Image
◉2- How many total purchases and first-time buyers were there in the past 30 days? Example Image
◉3- What was the average revenue per active user in the past 30 days? Example Image 1, Example Image 2
◉4- Which product had the highest sales volume in the past 30 days, and how many units were sold? Example Image
◉5- Which product had the highest number of views in the past 30 days? Example Image
◉6- Which product was added to the cart the most times in the past 30 days? Example Image 1, Example Image 2
◉7- Which product had the highest sales volume in the past 30 days? How many units were sold? Example Image
◉ Which product generated the highest revenue in the past 30 days? Example Image

48-1. 【PPT】 GA4 Implementation Guide (8): GA4 Returning User Rate Report (Check returning users, daily retention and engagement time for new users 42 days ago, trend changes in retention rates between new and returning users, trend changes in engagement time between new and returning users)


48-2. Using GA4 Demo E-commerce Account:
◉ 【Data Source】 This is real-time e-commerce data from Google.
1- 【Google Merchandise Store】 (Website Data)
【Download Demo E-commerce Data】
◉ 【How to Download the First Demo Data】: Click the first data source link ➜ Automatically download data to your GA4 account ➜ Add a new 【Demo Account】.
【Actual E-commerce Website】 Google Merchandise Store


48-3. Practical GA4 Implementation 8: GA4 Returning User Rate Report (Check returning users, daily retention and engagement time for new users 42 days ago, trend changes in retention rates between new and returning users, trend changes in engagement time between new and returning users)
◉ 1- How many returning users did your e-commerce website have in the past 30 days? Illustration
◉ 2- Daily retention rate of new users from 42 days ago. Illustration
◉ 3- What is user retention? Illustration
◉ 4- How to improve user retention? Illustration 1, Illustration 2
◉ 5- Daily engagement time of new users from 42 days ago. Illustration
◉ 6- Evaluation of four key user engagement metrics. Illustration
◉ 7- How to improve user engagement? Illustration 1, Illustration 2
◉ 8- 【User retention trend (by cohort segmentation)】: Compare trend changes in retention rates between new and returning users. Illustration 1, Illustration 2, Illustration 3, Illustration 4, Illustration 5, Illustration 6, Illustration 7
◉ 9- 【User retention rate】: Meaning of the blue vs purple curve. Illustration 1,
◉ 10- 【User engagement time trend (by cohort segmentation)】: Compare trend changes in engagement time between new and returning users. Illustration 1, Illustration 2, Illustration 3, Illustration 4, Illustration 5, Illustration 6
◉ 11- 【User engagement time】: Meaning of the blue vs purple curve. Illustration
◉ 12- What is the average value of your e-commerce website over the past 30 or 120 days? Illustration

49-1. 【PPT Presentation】 GA Operation Guide (9): GA4 Exploration Custom Reports ➜ Free-Form Reports (1)


49-2. Using GA4 Demo E-commerce Account:
◉【Data Source】 This is Google's real-time e-commerce data.
1-【Google Merchandise Store】 (Website Data)
【Download Demo E-commerce Data URL】
◉【How to Download the First Demo Data】: Click the first data source link ➜ Automatically download data to your GA4 account ➜ Add 【Demo Account】
【Actual E-commerce Website】: Google Merchandise Store


49-3. GA4 Practical Implementation 9: GA4 Exploration Custom Reports ➜ Free-Form Reports (1) ➜ Displaying users from the USA, Canada, and Taiwan through different channels, comparing 【Product Views, Add to Cart, Transactions, Total Purchase Revenue, Purchase Conversion Rate】
◉1- Exploration ➜ Free-Form Example Image
◉2- Add 3 【Segment】 Variables: USA, Canada, Taiwan Example Image 1, Example Image 2, Example Image 3, Example Image 4, Example Image 5, Example Image 6, Example Image 7, Example Image 8, Example Image 9
◉ Drag 3 【Segment】 Variables: USA, Canada, Taiwan ➜ Drag to 【Segment Settings】 Example Image
◉4- Add 1 【Dimension】 Variable: First User Source/Medium Example Image 1, Example Image 2
◉5- Drag 1 【Dimension Variable】: First User Source/Medium ➜ Drag to 【Rows】 and delete 【City】 Example Image
◉6- Add 3 【Metric】 Variables: Add to Cart, Cart Items, Transactions Example Image 1, Example Image 2
◉7- Add 5 【Metric】 Variables: Product Views, E-commerce Purchases, Quantity, Total Purchase Revenue, Purchase Revenue Example Image
◉8- Add 1 【Metric】 Variable: Total Revenue Example Image
◉9- Add 1 【Metric】 Variable: Total Buyers Example Image
◉10- Question: What's the difference between similar metrics?
1. Total Purchase Revenue, Purchase Revenue, Total Revenue
2. E-commerce Purchases, Transactions, Quantity Example Image
◉11- How to understand 【GA4 Dimensions and Metrics】 definitions? GA4 Dimensions and Metrics Glossary
◉12- Delete 【Column Settings】: Device Category Example Image 1, Example Image 2
◉13- Drag 【Metrics】 Product Views, Add to Cart, Transactions, E-commerce Purchases, Quantity, Total Buyers ➜ Drag to 【Values】 and remove Active Users Example Image
◉14- Compare the differences:
Transactions,
E-commerce Purchases,
Quantity,
Total Buyers
◉15- Conversion Funnel Analysis: What are the three key metrics? Example Image 1, Example Image 2
◉16- If not using Google's default three conversion events, which three metrics can be used for a similar conversion funnel analysis? Example Image
◉17- Compare 【Transactions, E-commerce Purchases, Total Buyers, Quantity】 and their differences Example Image 1, Example Image 2
◉18- In 【Values】, remove the metrics 【E-commerce Purchases, Total Buyers, Quantity】 Example Image
◉19- Drag 【Metrics】 Total Purchase Revenue, Purchase Revenue, Total Revenue ➜ Drag to 【Values】 Example Image 1, Example Image 2
◉20- Delete 【Values】 Purchase Revenue, Total Revenue Example Image

50-1. 【PPT Presentation】 GA Operation Guide (10): GA4 Exploration Custom Reports ➜ Free-Form Reports (2)


50-2. Using GA4 Demo E-commerce Account:
◉【Data Source】 This is Google's real-time e-commerce data.
1-【Google Merchandise Store】 (Website Data)
【Download Demo E-commerce Data URL】
◉【How to Download the First Demo Data】: Click the first data source link ➜ Automatically download data to your GA4 account ➜ Add 【Demo Account】
【Actual E-commerce Website】: Google Merchandise Store


50-3. GA4 Practical Implementation 10: GA4 Exploration Custom Reports ➜ Free-Form Reports (2) ➜ Exploring Different Products (Using Web Page Titles) ➜ Through Different Traffic Channels 【Direct Traffic, Paid Traffic, Organic Traffic】 ➜ Comparing 【Product View Events, Add to Cart Events】
◉1- Exploration ➜ Free-Form Example Image
◉2- First, create the report framework:
A. Exploring Different Products (Using Web Page Titles)
B. Through Different Traffic Channels 【Direct Traffic, Organic Traffic】
◉3- Drag and Drop 2 【Segment Variables】: Direct Traffic, Paid Traffic ➜ Move to 【Segment Settings】 Example Image
◉4- Add 1 【Dimension】 Variable: Web Page Title (Represents Product Name) Example Image
◉5- Drag 1 【Dimension Variable】: Web Page Title ➜ Move to 【Rows】 and delete 【City】 Example Image
◉6- Delete 【Column Settings】: Device Category Example Image
◉7- Add 2 【Metric】 Variables: Product View Events, Add to Cart Example Image
◉8- Drag 【Metrics】 Product View Events, Add to Cart ➜ Move to 【Values】 and remove Active Users Example Image
◉9- Observe the default 【Segment】 Variable: Direct Traffic Configuration Example Image 1, Example Image 2, Example Image 3, Example Image 4, Example Image 5
◉10- Manually Create the Same 【Segment】 Variable: Direct Traffic Example Image 1, Example Image 2, Example Image 3, Example Image 4, Example Image 5
◉11- Drag 1 【Segment Variable】: Direct Traffic 2 ➜ Move to 【Segment Comparison】 Example Image
◉12- Question: Why is the custom segment variable Direct Traffic 2 different from the default Direct Traffic? Example Image 1, Example Image 2
◉13- Observe the default 【Segment】 Variable: Paid Traffic Configuration Example Image 1, Example Image 2, Example Image 3
◉14- Manually Create the Same 【Segment】 Variable: Paid Traffic 2 Example Image 1, Example Image 2
◉15- Observe the default 【Segment】 Variable: Organic Traffic Configuration Example Image 1, Example Image 2
◉16- Manually Create the Same 【Segment】 Variable: Organic Traffic 2 Example Image 1, Example Image 2
◉17- Compare the Top 5 Products 【Viewed】 via Direct, Paid, and Organic Traffic Direct Traffic Top 5, Organic Traffic Top 5, Paid Traffic Top 5
◉18- Compare the Top 5 Products 【Added to Cart】 via Direct, Paid, and Organic Traffic Direct Traffic Top 5, Organic Traffic Top 5, Paid Traffic Top 5
◉19- Add 1 【Metric】 Variable: E-commerce Purchases and move to 【Values】 Example Image

51-1. 【PPT】 GA4 Operation Guide (11): GA4 Exploration Custom Reports ➜ Free-form Reports (3)


51-2. Using GA4 Demo E-commerce Account:
◉ 【Data Source】 This is real-time e-commerce data from Google.
1- 【Google Merchandise Store】 (Website Data)
【Download Demo E-commerce Data】
◉ 【How to Download the First Demo Data】: Click the first data source link ➜ Automatically download data to your GA4 account ➜ Add a new 【Demo Account】.
【Actual E-commerce Website】 Google Merchandise Store


51-3. Practical GA4 Implementation 11: GA4 Exploration Custom Reports ➜ Free-form Reports (3) ➜ Which type of advertisement performs the best?
Analyzing different paid advertising mediums (Google Search Ads, Google Display Ads, YouTube Video Ads, Facebook Social Media Ads) ➜ Comparing marketing performance: 【Active Users, Product View Events, Add to Cart Events, Purchase Conversion Rate】

◉ 1- Exploration ➜ Free-form Illustration
◉ 2- Create a report structure:
A. Analyze different paid advertising mediums (Google Search Ads, Google Display Ads, YouTube Video Ads, Facebook Social Media Ads)
B. Compare marketing performance: 【Active Users, Product View Events, Add to Cart Events, Purchase Conversion Rate】
◉ 3- Create four 【Segment Variables】: Google Ads, YouTube Ads, Google Display Ads, Facebook Ads ➜ Drag to 【Segment Setup】 Illustration 1, Illustration 2, Illustration 3, Illustration 4, Illustration 5
◉ 4- Why can't 【Paid Social, Paid Video, Display】 be displayed? Illustration 1, Illustration 2
◉ 5- What paid-related UTM parameters are set by the advertiser? Illustration
◉ 6- What is Cross-network? Illustration 1, Illustration 2, Illustration 3, Illustration 4
◉ 7- What is Google Discover Ads? Illustration 1, Illustration 2
◉ 8- Yahoo News page contains two types of ads, what are they? Illustration 1, Illustration 2, Illustration 3, Illustration 4
◉ 9- What is an App Campaign? Illustration 1, Illustration 2
◉ 10- What is Gmail Ads? Illustration 1
◉ 11- Since Cross-network already includes Google Search Ads (Paid Search), why is there still a separate Paid Search option? Illustration 1, Illustration 2, Illustration 3

52-1. 【PPT Presentation】 GA Operation Guide (12): GA4 Exploration Custom Reports ➜ Funnel Exploration Report (4)


52-2. Using GA4 Demo E-commerce Account:
◉【Data Source】 This is Google's real-time e-commerce data.
1-【Google Merchandise Store】 (Website Data)
【Download Demo E-commerce Data URL】
◉【How to Download the First Demo Data】: Click the first data source link ➜ Automatically download data to your GA4 account ➜ Add 【Demo Account】
【Actual E-commerce Website】: Google Merchandise Store


52-3. GA4 Practical Implementation 12: GA4 Exploration Custom Reports ➜ Funnel Exploration Report (4)
➜ Analyzing Conversion Rate Changes in Three Key E-commerce Steps
➜ Conversion Funnel Analysis
➜ view_item ➜ add_to_cart ➜ purchase
➜ Understanding Google's 9 Types of Ads

◉1- What is Conversion Funnel Analysis? Example Image 1, Example Image 2, Example Image 3
◉2- Exploration ➜ Funnel Exploration Report Example Image 1, Example Image 2
◉3- First, create the report framework:
A. Analyze conversion rate changes in key e-commerce steps.
B. Conversion Funnel Analysis
C. view_item ➜ add_to_cart ➜ purchase
◉4- Create 2 【Segment Variables】: USA, Non-USA ➜ Drag to 【Segment Settings】 Example Image 1, Example Image 2
◉5- Create 3 Funnel Steps 【Key E-commerce Steps】: view_item, add_to_cart, purchase ➜ Drag to 【Steps】 Example Image 1, Example Image 2, Example Image 3, Example Image 4, Example Image 5
◉6- Remove 【Breakdown】: Device Category Example Image
◉7- Complete Conversion Funnel Analysis (Key E-commerce Steps' Conversion Rate Change): Compare USA vs. Non-USA Conversion Rates Example Image 1, Example Image 2, Example Image 3, Example Image 4
◉8- Show users who dropped off during the key three steps in the funnel—what actions (events) did they take?
◉9- Drag 【Dimension】 【Event Name】 into 【Next Step】 Example Image 1, Example Image 2, Example Image 3
◉10- Show users who dropped off during the key three steps in the funnel—what web pages did they visit?
◉11- Drag 【Dimension】 【Page Title】 into 【Next Step】 Example Image 1, Example Image 2
◉12- 【Open Funnel vs. Closed Funnel】 Example Image 1, Example Image 2, Example Image 3, Example Image 4, Example Image 5
◉13- In an e-commerce checkout funnel analysis, should you choose an 【Open Funnel or a Closed Funnel】? Example Image
◉14- In a news website funnel analysis, should you choose an 【Open Funnel or a Closed Funnel】? Example Image
◉15- Enable the 【Open Funnel】 Option Example Image 1, Example Image 2
◉16- Compare 【Open Funnel vs. Closed Funnel】: Which has a higher conversion rate in the USA? Example Image 1, Example Image 2, Example Image 3

53-1. 【PPT Presentation】 GA Operation Guide (13): GA4 Exploration Custom Reports ➜ Forward Path Exploration Report (5)


53-2. Using GA4 Demo E-commerce Account:
◉【Data Source】 This is Google's real-time e-commerce data.
1-【Google Merchandise Store】 (Website Data)
【Download Demo E-commerce Data URL】
◉【How to Download the First Demo Data】: Click the first data source link ➜ Automatically download data to your GA4 account ➜ Add 【Demo Account】
【Actual E-commerce Website】: Google Merchandise Store


53-3. GA4 Practical Implementation 13: GA4 Exploration Custom Reports ➜ Path Exploration Report (5)
A. Visitor Journey Analysis
B. Forward Path Analysis: What Pages Do Visitors Browse After Entering the Homepage?

◉1- Exploration ➜ Path Exploration Report Example Image 1, Example Image 2
◉2- First, create the report framework:
A. Visitor Journey Analysis
B. Forward Path Analysis: What Pages Do Visitors Browse After Entering the Homepage?
◉3- Observe Path Analysis Nodes 【Node Type】 ➜ Fixed, Cannot Be Added Example Image
◉4- Delete Default Settings and Restart ➜ 【Restart】 Example Image
◉5- Set the Starting Point for 【Forward Path】 ➜ Select 【Event Name】 ➜ session_start (Session Start) Example Image
◉6- Understand What Pages Customers Browse After the Starting Point ➜ Step 1: Select 【Page Title Name】 Example Image 1, Example Image 2
◉7- Understand the Series of Pages with the Most Traffic After the Starting Point ➜ Home ➜ ??? Example Image 1, Example Image 2
◉8- User ➜ Session ➜ Event ➜ Conversion Example Image 1, Example Image 2
◉9- Explanation of GA4 Sessions Example Image 1, Example Image 2, Example Image 3, Example Image 4

54-1. 【PPT】 GA4 Operation Guide (14): GA4 Exploration Custom Reports ➜ Reverse Path Exploration Reports (6)


54-2. Using GA4 Demo E-commerce Account:
◉ 【Data Source】 This is real-time e-commerce data from Google.
1- 【Google Merchandise Store】 (Website Data)
【Download Demo E-commerce Data】
◉ 【How to Download the First Demo Data】: Click the first data source link ➜ Automatically download data to your GA4 account ➜ Add a new 【Demo Account】.
【Actual E-commerce Website】 Google Merchandise Store


54-3. Practical GA4 Implementation 14: GA4 Exploration Custom Reports ➜ Path Exploration Reports (6) ➜ Reverse Path Analysis
➜ Visitor Journey Analysis
➜ Reverse Path Analysis: What pages do visitors browse before placing an order?

◉ 1- Exploration ➜ Path Exploration Reports Illustration 1, Illustration 2
◉ 2- Create a report structure:
A. Visitor Journey Analysis
B. Reverse Path Analysis: What pages do visitors browse before placing an order?
◉ 3- Observe path analysis nodes 【Node Type】 ➜ Fixed, cannot be added Illustration
◉ 4- Reset all default settings ➜ 【Restart】 Illustration
◉ 5- Set the 【Reverse Path】 endpoint ➜ Select 【Event Name】 ➜ purchase (Order Completion) Illustration 1, Illustration 2
◉ 6- Understand what pages customers browse before the endpoint ➜ Step 1 Select 【Page Title Name】 Illustration 1, Illustration 2
◉ 7- Identify the most frequently visited pages before order completion ➜ Purchase ➜ ??? Illustration 1, Illustration 2
◉ 8- Users ➜ Sessions ➜ Events ➜ Conversions Illustration 1, Illustration 2
◉ 9- GA4 Session Explanation Illustration 1, Illustration 2, Illustration 3, Illustration 4

55-1. 【PPT Presentation】 GA Operation Guide (15): GA4 Exploration Custom Reports ➜ Segment Overlap Exploration Report (7)


55-2. Using GA4 Demo E-commerce Account:
◉【Data Source】 This is Google's real-time e-commerce data.
1-【Google Merchandise Store】 (Website Data)
【Download Demo E-commerce Data URL】
◉【How to Download the First Demo Data】: Click the first data source link ➜ Automatically download data to your GA4 account ➜ Add 【Demo Account】
【Actual E-commerce Website】: Google Merchandise Store


55-3. GA4 Practical Implementation 15: GA4 Exploration Custom Reports ➜ Segment Overlap Exploration Report (7)
◉1- Exploration ➜ Segment Overlap Exploration Report Example Image 1, Example Image 2
◉2- First, create the report framework:
A. Analyze the Overlap of 【Desktop Traffic, Mobile Traffic, Buyer Traffic】
B. Create a New Segment Variable 【Desktop Traffic & Buyer】 ➜ For Ad Targeting
◉3- Observe the Segment Overlap Analysis Nodes 【Segment Comparison】 ➜ A Maximum of Three Can Be Set, Can Be 【Modified or Deleted】 Example Image
◉4- Delete Default Settings and Restart ➜ 【Restart】 Example Image
◉5- Add 【Segment】 Variable ➜ 【Desktop Traffic】 Example Image 1, Example Image 2
◉6- Add 【Segment】 Variable ➜ 【Buyer】 Example Image 1, Example Image 2
◉7- Observe 【Segment Overlap View】 Example Image 1, Example Image 2, Example Image 3, Example Image 4, Example Image 5
8- 【Segment Overlap View】 Conclusion Example Image
9- How to Create a New Segment Variable 【Desktop Traffic & Buyer】 ➜ For Ad Targeting Example Image 1, Example Image 2, Example Image 3

【5. Implementation: Using A/B Testing for E-commerce Design Decisions and Analyzing Advertising Effectiveness】

【Beginner A/B Testing: Basic Implementation】


62-1. 【Presentation PPT】 A/B Test Example 1 - Evaluating the Effectiveness of E-commerce Ads (2)

※(1).【Results Demo】: Evaluating the effectiveness of two e-commerce ads, A/B. **Is the average purchase amount for Ad B greater than Ad A?**


62-1 - Assignment
62-2 - Analysis Report

➜☎【Question】: Which **statistical test** should be used for this data?
➜☎【Question】: Is this a **two-tailed test, right-tailed test, or left-tailed test**?
➜☎【Question】: What does it mean to compare the **population means of two independent samples**?


☎※(2).【The Most Important Chart for Determining the Test Method】:

➜ Depending on the (x, y) format, different statistical tests can be selected:

➜ If there is only **one continuous variable (y)**, use the **one-sample t-test** method.

※(3).Download CSV Data: Evaluating the Effectiveness of Two E-commerce Ads (A/B)
※ Open **data-1.csv**,
Modify the column **Ad**:
Change **Ad 1** to **1**
Change **Ad 2** to **2**
Reason: **SPSS only supports numerical values**.
Example 1, Example 2

※(4). Use **NTUT Cloud Software (SPSS)** to create a new file. In the **Variable View**, create two fields:
➜ **Ad**: Numeric (Decimal = 0)
➜ **Purchase Amount**: Numeric (Decimal = 0) ➜ Define Labels: (1 = Ad 1, 2 = Ad 2)
➜ Copy and paste the CSV data.
Example 1, Example 2, Example 3

※(5). Conduct **Independent Samples t-test**
➜ Go to **Analyze** ➜ **Compare Means** ➜ **Independent Samples t-test**
Independent Samples t-test - Example
➜ Set **Test Variable** ➜ **Purchase Amount**
➜ Set **Grouping Variable** ➜ **Gender**
➜ Set **Options** ➜ **Confidence Interval = 95%**
Set Variables - Example
➜ Click **Define Groups**:
➜ Set **Group 1** ➜ **1**
➜ Set **Group 2** ➜ **2**
Define Groups - Example

※(6). Determine whether this is a **two-tailed test or one-tailed test**?

➜ Hypothesis: **Is the average purchase amount for Ad B greater than Ad A?**
➜ **Null Hypothesis (H₀)**: μ₂ ≤ μ₁ (B ≤ A)
➜ **Alternative Hypothesis (H₁)**: μ₂ > μ₁ (B > A)
➜ **One-tailed test** ➜ **Left-tailed test**

➜ **Left-tailed test**: The **p-value (two-tailed) must be divided by 2**.
➜ **Question**: Why is this a **left-tailed test** instead of a **right-tailed test**?


1. **Conclusion**: Clearly, **Ad B is more effective than Ad A**, as it has a higher average sales amount.

2. **Conclusion: Recommended A/B Plan**

Ad Type Average Sales Amount Recommended Priority
Ad B 514.05 1
Ad A 467.77 2


3. 【Conclusion: Box Plot Analysis】: Comparing the Distribution of A/B Advertisements:
Observation: The **median** (central line) of Ad B's sales amount is **higher**.
Observation: The **distribution of Ad B's sales amount is more concentrated**.

Example 1 Example 2


※(7). Explanation of **Interquartile Range (IQR) in Box Plot**:

➜ **1. Box Plot**: Also known as a box-and-whisker plot, it is a statistical graph used to show the distribution and characteristics of a dataset.
➜ **2. Box**: The upper boundary of the box represents **Q3 (75th percentile)**, and the lower boundary represents **Q1 (25th percentile)**. The length of the box represents the **middle 50% range** of the data, also known as the **Interquartile Range (IQR)**.
➜ **3. Median**: The middle line inside the box represents the **median** (Q2), the midpoint of the data when arranged in order.
➜ **4. Quartiles**: The box plot is divided into four sections, each representing a quartile. **Q1 (25%)**, **Q2 (50%) = median**, and **Q3 (75%)**.
➜ **5. Outliers**: Data points beyond the whiskers' range are usually considered outliers.


※(8). **When to Use a Box Plot**
➜ **1. Comparing Different Datasets**: Box plots are useful for comparing the distributions of multiple datasets to identify differences quickly. Multiple box plots can be displayed in a single graph for easy comparison.
➜ **2. Checking for Outliers**: Box plots help detect **outliers or extreme values** by highlighting points beyond the whiskers.
➜ **3. Displaying Median & Quartiles**: Box plots provide an intuitive view of the **central tendency and distribution** of data using the median and quartiles.
➜ **4. Observing Data Dispersion**: The height of the box represents the **IQR (Interquartile Range)**, indicating the variability of data. **A taller box means higher variability**.
➜ **5. Identifying Skewness**: By observing the spacing between quartiles, we can determine **whether the data is skewed**. Uneven spacing may indicate skewness.

※(8). **Steps for Independent Samples t-Test**:
➜ **Independent Samples t-Test**: Used to compare a continuous variable between **two independent populations**.
➜ **Step 1**: Set up two hypotheses:
◉ **Null Hypothesis (H₀)**: The two variables are independent (**no significant correlation, no significant difference**).
◉ **Alternative Hypothesis (H₁)**: The two variables are **not independent (significant correlation, significant difference)**.
➜ **Step 2**: Calculate the t-test value using the formula.
➜ **Step 3**: Compute the **p-value**.
➜ **Step 4**: Conduct a **two-step verification**:
◉ **First, check Levene's Test for Equality of Variances**: If **p-value > 0.05**, assume equal variance; otherwise, use **unequal variance**.
◉ **Then, check the t-test for Equality of Means**: Based on Step 1's variance assumption, compare the **p-value** to determine whether **H₀ (null hypothesis) or H₁ (alternative hypothesis) is valid**.
✅ If **p-value < 0.05**, reject the null hypothesis and conclude a significant difference.


※(9). **Advanced Insights: One-Tailed vs. Two-Tailed t-Tests**
(A). **Key Concept 1**: **Right-tailed test**: Tests if **Group 1's mean is significantly larger**.
**Left-tailed test**: Tests if **Group 2's mean is significantly larger**.
Right-tailed test example,
Left-tailed test example,


※(B). **Key Concept 2**: What is **Group 1 variable**?


※(C). **Key Concept 3**: How to determine **H₁ acceptance in a right-tailed test**?
✅ If **t-value > 0** and **p-value (right-tailed) < 0.05**, reject **H₀** and accept **H₁**, meaning "Group 1's mean is significantly greater than Group 2's."
Right-tailed test example,


※(D). **Key Concept 4**: How to determine **H₁ acceptance in a left-tailed test**?
✅ If **t-value < 0** and **p-value (left-tailed) < 0.05**, reject **H₀** and accept **H₁**, meaning "Group 2's mean is significantly greater than Group 1's."
Left-tailed test example,

62-1. 【Presentation PPT】 A/B Test Example 1 - Evaluating the Effectiveness of E-commerce Ads (2)

※(1). **Results Demo**: Evaluating the effectiveness of two e-commerce ads (A/B). **Is the average purchase amount for Ad B greater than Ad A?**


※(2). Download CSV Data: Evaluating the Effectiveness of Two E-commerce Ads (A/B)

※(3). 【Python Code】

62. 【Presentation PPT】 A/B Test Example 1 - Evaluating the Effectiveness of E-commerce Ads (2)

※(1). **Results Demo**: Evaluating the effectiveness of two e-commerce ads (A/B). **Is the average purchase amount for Ad B greater than Ad A?**


※(2). Download CSV Data: Evaluating the Effectiveness of Two E-commerce Ads (A/B)

※(3). **Check how many data entries ChatGPT can process** (Many generative AI models have a token limit when reading datasets).
First, upload the file (press Enter).
Example Image
**Prompt**: How many data entries were read in total?
**ChatGPT Response**: A total of 240 data entries were read.
(If this response is correct, it means ChatGPT successfully processed all 240 entries).


※(4). 【ChatGPT Query Prompt】 A certain e-commerce website aims to increase the **purchase amount for various khaki apparel**. The goal is to determine which **advertisement (Ad 1 or Ad 2) has a better image and text copy**, and which ad generates **the highest average sales amount**.
Below is the experimental dataset. Please use **statistical testing** to analyze the data and determine: **Which statistical test is appropriate?** **Does Ad 2 result in a significantly higher purchase amount than Ad 1?**
---
Ad | Purchase Amount
Ad 1 | 606.9
Ad 1 | 543
Ad 1 | 370.2
Ad 1 | 722.4
...
...

※(5). 【Python Code Generated by ChatGPT】

※(6). 【ChatGPT Corrected the Code Due to Inconsistent Data Length】

※(7). **ChatGPT Statistical Test Results**:


※(8). **Correction of ChatGPT Statistical Test Results**:
The above result is a **two-tailed test**. To perform a **one-tailed test**, **divide the p-value by 2**.

62. 【Presentation PPT】 A/B Test Example 1 - Evaluating the Effectiveness of E-commerce Ads (2)

※(1). **Results Demo**: Evaluating the effectiveness of two e-commerce ads (A/B). **Is the average purchase amount for Ad B greater than Ad A?**


※(2). Download CSV Data: Evaluating the Effectiveness of Two E-commerce Ads (A/B)

※(3). **Verify how many data entries Grok can process** (Many generative AI models have a limit on the number of data entries they can read).
**Prompt**: How many data entries were read in total?
**Grok Response**: A total of 190 data entries were read.
This is **incorrect** (the correct number should be **240 entries**).
This indicates that Grok has a limitation and can read **only up to 190 entries**.


※(4). 【Query Prompt for Grok】 A certain e-commerce website aims to increase the **purchase amount for various khaki apparel**. The goal is to determine which **advertisement (Ad 1 or Ad 2) has a better image and text copy**, and which ad generates **the highest average sales amount**.
Below is the experimental dataset. Please use **statistical testing** to analyze the data and determine: **Does Ad 2 result in a significantly higher purchase amount than Ad 1?**
---
Ad | Purchase Amount
Ad 1 | 606.9
Ad 1 | 543
Ad 1 | 370.2
Ad 1 | 722.4
...
...

※(5). 【Python Code Generated by Grok】

※(6). **Grok Statistical Test Results**:


The above result is a **one-tailed test**, with the **p-value already divided by 2**.


65-1. 【Presentation PPT】 A/B Test Example 2 - Evaluating the Profitability of Website Designs A/B/C/D (3)

※(1). **Results Demo**: Evaluating whether different e-commerce website designs (A/B/C/D) yield significant differences in profitability.


65-1-1 - Assignment
65-1-2 - Analysis Report

➜☎【Question】: What **statistical test** should be used for this dataset?
➜☎【Question】: Is this a **two-tailed test, right-tailed test, or left-tailed test**?
➜☎【Question】: What does it mean to compare **the population means of two independent samples**?


☎※(2). **The Most Important Chart for Determining the Test Method**:

➜ Depending on the (x, y) format, different statistical tests can be applied:

➜ **Comparison 1**: **Independent Samples t-Test** – Compares the mean differences between two groups.
➜ **Comparison 2**: **One-Way ANOVA** – Compares the mean differences among three or more groups.

※(3). Download CSV Data: Evaluating the Effectiveness of Four Website Designs (A/B/C/D)
※ Open **data-2.csv**,
Modify the **Design** column:
Change **Design 1** to **1**
Change **Design 2** to **2**
Change **Design 3** to **3**
Change **Design 4** to **4**
Reason: SPSS requires numerical values.
Example 1
Download: Modified CSV Data

※(4). **Creating a New SPSS File on NTUT Cloud Software**:
➜ **ID**: Numeric (Decimal = 0)
➜ **Design Type**: Numeric (Decimal = 0) ➜ Define Labels (1: Design 1, 2: Design 2, 3: Design 3, 4: Design 4)
➜ **Purchase Amount**: Numeric (Decimal = 0)
➜ Copy and paste the CSV data.
Example 1, Example 2, Example 3

※(5). **Perform One-Way ANOVA**
➜ **Analyze** ➜ **Compare Means** ➜ **One-Way ANOVA**
One-Way ANOVA Example,
➜ Set **Dependent Variable** ➜ **Response Count**
➜ Set **Factor** ➜ **Ad Type** ➜ (Only one factor, hence called "One-Way ANOVA")
➜ Set **Options** ➜ **Statistics** ➜ Check **Descriptive Statistics**
Parameter Settings - Example 1,
Parameter Settings - Example 2,

※(6). Determine whether this is a **two-tailed or one-tailed test**?
➜ **Note 1**: One-Way ANOVA **typically examines differences among multiple groups**, so it usually employs a **two-tailed test** (one-tailed is not considered).
➜ **Note 2**: The **Independent Samples t-Test** also generally uses a **two-tailed test**.
➜ Conclusion: **Two-tailed test**.


※(9). Checking the **Significance Value**
➜ If **p-value < 0.05**: **Reject H₀**, indicating significant differences in profitability among the four website designs.
➜ **Mean values**: **(1236, 1240, 1330, 1256)** – Is the difference significant for future performance?
➜ **Final Result**: p = **0.001** < 0.05, supporting **H₁** (at least two website designs have significantly different sales).






1. **Conclusion 1**: The four website designs have a **significant impact on sales**, with at least two designs showing significant differences.
2. **Conclusion 2**: We know that **at least two designs differ**, but we don’t know **which ones specifically**.
3. **Conclusion 3**: **Recommended A/B/C/D Plan Ranking**
Website Design Type Average Sales Amount Recommended Priority
Design 3 1330 1
Design 4 1256 2
Design 2 1240 3
Design 1 (Original) 1236 4

65-1. 【Presentation PPT】 A/B Test Example 2 - Evaluating the Profitability of Website Designs A/B/C/D (3)

※(1). **Results Demo**: Evaluating whether different e-commerce website designs (A/B/C/D) yield significant differences in profitability.


※(2). Download CSV Data: Evaluating the Effectiveness of Four Website Designs (A/B/C/D)

※(3). 【Python Code】

65-1. 【Presentation PPT】 A/B Test Example 2 - Evaluating the Profitability of Website Designs A/B/C/D (3)

※(1). **Results Demo**: Evaluating whether different e-commerce website designs (A/B/C/D) yield significant differences in profitability.


※(2). Download CSV Data: Evaluating the Effectiveness of Four Website Designs (A/B/C/D)

※(3). **First, Verify How Many Data Entries ChatGPT Can Process** (Many generative AI models have a limit on the number of data entries they can read).
First, upload the file (press Enter).
Example Image
**Prompt**: How many data entries were read in total?
**ChatGPT Response**: A total of 1303 data entries were read.
(This response is correct, indicating ChatGPT successfully processed 1300+ entries).


※(4). **Prompt 1 (Initial Analysis)**:
An e-commerce website has four different design layouts.
We want to analyze whether **Design 1 / Design 2 / Design 3 / Design 4**
have a **significant impact** on customer spending.
Please use **statistical testing** to determine:
1. **Which statistical test should be applied?**
2. **Are there significant differences in average sales between designs?**

**Analysis Results**:


※(5). **Prompt 2 (Advanced Analysis)**:
Perform **post-hoc testing (e.g., Tukey HSD)**
to determine which designs have significant differences.

**Analysis Results**:



66-1. 【Presentation PPT】 A/B Test Example 2 - Evaluating the Profitability of Website Designs A/B/C/D and Identifying Significant Pairwise Differences (4)

※(1). **Results Demo**: Evaluating whether different e-commerce website designs (A/B/C/D) yield significant differences in profitability and identifying which design pairs have significant differences.


66-1-1 - Assignment
66-1-2 - Analysis Report

➜☎【Current Problem】: The previous analysis only identified that at least **two of the four designs (A/B/C/D) show significant differences**, but **it did not specify which ones or the magnitude of their differences**.
➜☎【Question】: How can we **quantify the differences** between A/B/C/D?
➜☎【Question】: Which **statistical test** should be used to measure **significance across multiple parameters**?


☎※(2). **Key Chart for Selecting the Statistical Test**:

➜ Depending on the (x, y) format, different statistical tests should be applied:


To analyze **pairwise differences among A/B/C/D**, follow these two steps:
(1) **Step 1**: Perform **One-Way ANOVA** – To check if there are significant differences among the four groups.
(2) **Step 2**: Conduct **Tukey HSD Post-Hoc Test** – To measure **pairwise significance** and quantify differences.


➜ **What is the Tukey HSD Test?** It is a **multiple comparison test** used to compare mean differences between multiple groups.
➜ **Tukey HSD is a Post-Hoc Test** – It is applied **after ANOVA** confirms significant differences between groups.

➜ **What is a Post-Hoc Test?** It is conducted **after an ANOVA test** when **at least one mean difference is significant**, to identify which specific groups differ.

※(3). Download CSV Data: Evaluating the Profitability of Website Designs (A/B/C/D)
※ Open **data-2.csv**, and modify the **Design** column:
Change **Design 1** to **1**
Change **Design 2** to **2**
Change **Design 3** to **3**
Change **Design 4** to **4**
Reason: SPSS requires numerical values.
Example 1
Download: Modified CSV Data

※(4). **Step 1: Performing One-Way ANOVA**
➜ **Analyze** ➜ **Compare Means** ➜ **One-Way ANOVA**
Parameter Settings - Example 1
Parameter Settings - Example 2

※(5). **Step 2: Performing Tukey HSD Post-Hoc Test**
➜ **Set Post-Hoc Test** ➜ Check **Tukey**


※(6). **Results: Tukey HSD Test**

➜ **Significance Analysis**
1. **Design 1** vs. **Design 3**: **p = 0.003 < 0.05**, significant difference.
2. **Design 2** vs. **Design 3**: **p = 0.005 < 0.05**, significant difference.
3. **Design 3** vs. **All Other Designs (1,2,4)**: **p-values < 0.05**, indicating a strong impact.
4. **Design 4** vs. **Design 3**: **p = 0.033 < 0.05**, significant difference.


1. **Conclusion 1**: The best-performing design is **Design 3**, with the highest improvement in sales (+93.27 units).

2. **Conclusion 2**: **Designs 2 and 4** did not show a **consistently significant** improvement (p > 0.05), so they are **not recommended**.

3. **Conclusion 3**: **Tukey HSD Test confirms that Design 3 is the most effective** in increasing revenue.
4. **Conclusion 4**: **Designs 2 and 4 show inconsistent effects**, meaning they may not guarantee increased sales.
5. **Conclusion 5**: **Recommended A/B/C/D Plan**
Website Design Type Average Sales Amount Recommended Priority
Design 3 1330 1
Design 4 1256 2
Design 2 1240 3
Design 1 (Original) 1236 4

66-2. 【Presentation PPT】 A/B Test Example 2 - Evaluating the Profitability of Website Designs A/B/C/D and Identifying Significant Pairwise Differences (4)

※(1). **Results Demo**: Evaluating whether different e-commerce website designs (A/B/C/D) yield significant differences in profitability and identifying which design pairs have significant differences.


※(2). Download CSV Data: Evaluating the Profitability of Website Designs (A/B/C/D)

※(3). 【Python Code】

66-3. 【Presentation PPT】 A/B Test Example 2 - Evaluating the Profitability of Website Designs A/B/C/D and Identifying Significant Pairwise Differences (4)

※(1). **Results Demo**: Evaluating whether different e-commerce website designs (A/B/C/D) yield significant differences in profitability and identifying which design pairs have significant differences.


※(2). Download CSV Data: Evaluating the Profitability of Website Designs (A/B/C/D)

※(3). **First, Verify How Many Data Entries ChatGPT Can Process** (Many generative AI models have a limit on the number of data entries they can read).
First, upload the file (press Enter).
Example Image
**Prompt**: How many data entries were read in total?
**ChatGPT Response**: A total of 1303 data entries were read.
(This response is correct, indicating ChatGPT successfully processed 1300+ entries).


※(4). **Prompt 1 (Initial Analysis)**:
An e-commerce website has four different design layouts.
We want to analyze whether **Design 1 / Design 2 / Design 3 / Design 4**
have a **significant impact** on customer spending.
Please use **statistical testing** to determine:
1. **Which statistical test should be applied?**
2. **Are there significant differences in average sales between designs?**

**Analysis Results**:


※(5). **Prompt 2 (Advanced Analysis)**:
Perform **post-hoc testing (e.g., Tukey HSD)**
to determine which designs have significant differences.

**Analysis Results**:



【Advanced A/B Testing: Advanced Implementation】

【Advanced A/B Testing: Advanced Implementation】


資源
上課工具 線上黑板( Online blackboard) 廣播教學 上課錄影影片 Goole輸入法(Input:exe)
證照考試:商用數據應用師 考試題庫 (從中約抽70題) 報名證照相關說明與方法 考試方式:100題單選題,每題1分,70分及格 考試指定用書
數據集,資料集,dataset UCI的各種資料集 Kaggle的各種資料集 考試方式:100題單選題,每題1分,70分及格 考試指定用書
上課參考教材 書籍:跨領域學 Python:資料科學基礎養成 書籍:Python 資料科學與人工智慧應用實務 書籍:一行指令學Python:用機器學習掌握人工智慧
書籍:用Pandas掌握商務大數據分析 進階書籍:Python商業數據分析:零售和電子商務案例 pandas官網(英文) w3schools的pandas教學(英文)
pandas參考教材 w3Cschool的pandas教學(中文) Steam教學網-python 蓋若pandas 教程 pandas的df的操作函數
colab繪圖如何顯示中文,方法1 ☎#colab顯示繁體中文,方法1 問題:matplotlib繪圖,會發生中文無法顯示的問題
參考:colab繪圖如何顯示中文
程式碼
#--------------------------------
# colab繪圖顯示繁體中文
#--------------------------------
import matplotlib
# 先下載台北黑體字型
!wget -O taipei_sans_tc_beta.ttf https://drive.google.com/uc?id=1eGAsTN1HBpJAkeVM57_C7ccp7hbgSz3_&export=download import matplotlib
# 新增字體
matplotlib.font_manager.fontManager.addfont('taipei_sans_tc_beta.ttf')
# 將 font-family 設為 Taipei Sans TC Beta
# 設定完後,之後的圖表都可以顯示中文了
matplotlib.rc('font', family='Taipei Sans TC Beta')
colab繪圖如何顯示中文,方法2 ☎#colab顯示繁體中文,方法2 ☎程式碼
#--------------------------------------
# 課本的中文處理
#--------------------------------------
import matplotlib as mpl
import matplotlib.font_manager as fm

!wget "https://www.wfonts.com/download/data/2014/06/01/simhei/simhei.zip"
!unzip "simhei.zip"
!rm "simhei.zip"

fm.fontManager.addfont('SimHei.ttf')
mpl.rc('font', family='SimHei')
# 這一行能讓字體變得清晰
%config InlineBackend.figure_format = 'retina'
windows的spyder繪圖如何顯示中文 ☎解決:windows的spyder,會發生中文無法顯示的問題
參考:windows繪圖如何顯示中文
程式碼
#在windows 10 的spyder,繪圖如何顯示中文
#使用微軟正黑體(Microsoft JhengHei)
plt.rcParams['font.sans-serif'] = ['Microsoft JhengHei']

#有些中文字體在碰到負號時,會無法正常顯示,尤其是內建的字體,加入以下語法就可以解決『負號無法顯示』問題
plt.rcParams['axes.unicode_minus'] = False
在colab如何更改目錄 ☎解決:在colab如何更改目錄的問題
程式碼
import os
os.chdir("/content/drive/MyDrive/Colab Notebooks")
!ls
解決簡體字csv造成亂碼 ☎解決簡體字csv,打開後都是亂碼的問題:

第2 種方式:
(1)先執行Excel 軟體,新增空白活頁簿,
(2)然後在上方功能選項中點選「資料」➜「取得外部資料」➜ 「從文字檔」 → 「選擇csv文件」,
選擇你的CSV 檔,
在「匯入字串精靈」對話框中選擇檔案原始格式65001:Unicode(UTF-8) 即可。

若是utf-8還是有亂碼,再改成
在「匯入字串精靈」對話框中選擇檔案原始格式54986:簡體中文(GB18080) 即可。

(3)打勾:我的資料有標題
(4)分隔符哈:逗號

程式模板 ☎存入excel檔案,並且畫柱狀圖
程式模板chp8-6.樞紐分析表的必要指令:展開 ☎輸出excel檔案:建立3個資料表sheet(英文成績,數學成績,中文成績)
打開chrome網頁線上英文字典功能 ☎如何安裝google chrome的網頁線上英文字典工具:
➜google chrome的右上角工具➜更多工具➜擴充功能
➜左上角主選單➜開啟chrome線上應用程式商店
➜勾選:google製作,免費
➜搜尋:google dictionary➜安裝
➜到chrome右上擴充功能➜點按google dictionary的『詳細資料』➜擴充功能選項
➜my language=chinese
➜打勾2個:Pop-up definitions:
(1)反白單字翻譯:Display pop-up when I double-click a word
(2)ctrl+拖曵整段翻譯: Display pop-up when I select a word or phrase

上課用excel 學生成績-chinese 學生成績-有缺值-chinese 學生成績-物理歷史-chinese 學生成績-amy-simon-chinese
學生成績-生日-chinese 學生成績-分組-chinese 人事資料-chinese 男女時薪-chinese
學生成績-english 學生成績-有缺值-english 學生成績-分組-english 圖書資料-chinese
上課用csv 小費tips-chinese 小費tips-english 學生成績-chinese 學生成績-english
圖書資料-chinese
上課用其它資料庫 mySQL-ch09 SQLite-student json-學生成績 xml-personnel
課本商業範例資料庫 商業銷售分析-sales csv 系所生源分析-excel 股市分析-台積電聯發科股票線型-excel 問卷資料分析-excel
pandas參考教材 十分鐘入門 Pandas(英文) 十分鐘入門 Pandas(英文) 10分鐘的Pandas入門-繁中版 十分鐘入門 Pandas(中文)
pandas參考教材 pandas官網全部章節翻譯 pandas官網全部章節翻譯
pandas參考教材(英文) kaggle pandas教學 100 pandas tricks to save you time and energy 官網0.22.0:pandas documentation
pandas參考教材(中文) Pandas 101:資料分析的基石 資料科學家的pandas 實戰手冊:掌握40 個實用 簡明 Python Pandas 入門教學 資料分析必懂的Pandas DataFrame處理雙維度資料方法
pandas速查手冊 pandas 速查手册 - 盖若 Pandas速查手冊中文版 - 知乎專欄 Pandas速查手冊中文版- 騰訊雲開發者社區
pandas速查手冊 Pandas中DataFrame基本函數整理(全) Pandas 魔法筆記(1)-常用招式總覽 pandas的df的操作函數
資料集dataset 小費資料集Tips Dataset(csv) kaggle小費資料集範例A Waiter's Tips example 【視覺化】小費(tips)資料集分析 小費(tips)資料集提取和檢視相應資料
SQL語法 SQL語法教程 pandas vs SQL
資料分析4大模組(runoob) numpy pandas matplotlib scipy
w3c、w3school、w3cschool、runoob、w3capi比較 runoob流量監控儀表板
w3school vs runoob 1.w3school中文版是直接google翻譯英文版
2.runoob.com翻譯自英文版w3schools,但重新排版
3.runoob = run + noob(菜鳥,小白)
4.runoob是python,html,javascript中文版最好的教學網
官網 python官網 vscode官網    
python 教學網站 python 3(官網手冊中文) python 3教學(中文) python 3教學(中文) 簡易1小時教學
w3school(英文版)      
線上執行python online

https://www.python.org/shell/(建議用這個)

https://repl.it/languages/python3


https://www.onlinegdb.com/online_python_compiler

https://www.tutorialspoint.com/execute_python_online.php

用Anacond寫python(*建議使用)

到Anacond官網下載安裝

作業(homework)
範例 1.期中作業:使用AI做【網紅影片,或各種類型的微電影】,如此豐富內容的期末作業,才容易90分以上:

2.包含技術:
AI生成圖片,logo
AI生成影片
AI生成音樂
AI文字轉語音配音
影片剪輯

3.要求規格:
(1).影片長度最少要100秒~150秒(加上介紹姓名,主題,技術...等)
(2).影片包括『微電影主題影片』,包括:『個人資料,使用哪些AI技術,特點介紹』等文字介紹
(3).要拍攝每個場景前,必須先寫【分鏡腳本】,描述【運鏡方法與角度,燈光色彩打法,以及故事情節的劇本】


3.參考範例:
◉參考範例2:婚禮顧問公司廣告,婚禮現場開頭影片(陳佳甄製作)
◉參考範例3:拳擊比賽(歐陽銳製作)
做連續場景故事的影片,關鍵是腳本,必須自己詳細描述場景的內容,不要偷懶,寫的越詳細,場景之間的畫面情節才能連貫, 歐陽銳寫的腳本範例
◉參考範例4:動物卡通水豚君的故事(邱伯融製作)
◉參考範例5:克隆憲哥與周杰倫的聲音(邱兆毅製作)
◉參考範例6:講自己的故事,爬高山克服困難(黃于馨製作)
◉參考範例7:科幻動漫(許宸瑋製作)
◉參考範例8:照見未來:燈泡與英雄的旅程(羅晨倚製作,影片內的發光體讓影片變得有趣)
◉參考範例9:校園愛情故事(高莛茵製作,細膩的運鏡,光影交錯的設計,有沉浸式觀影的效果)
◉參考範例10:驚悚冒險片(陳瑋浩製作,質感像商業電影,腳本與音效都做得非常好)
◉參考範例11:感人劇情片,生命中的最後一天(林晏伶製作,傳遞細膩情感,片長2分30秒)
◉參考範例12:永恆之旅:穿越非洲草原的生命(蘇育瑩製作,有迪士尼卡通的味道)
◉參考範例13:NASA的探測木星及其冰衛星影片(蕭耕宏製作)
◉參考範例14:戰爭片(呂凱達製作)
◉參考範例15:麥當勞廣告(姚雋彥製作)
◉參考範例16:偉軒牌口腔噴霧廣告(徐偉軒製作)
◉參考範例17:築夢逆光,用到雙字幕技術(李柏陞製作)
◉參考範例18:科幻片BigMad預告片,使用Sora生成影片(劉翔宇製作)
◉參考範例19:筆電行銷廣告(王毓霖製作)
◉參考範例20:煙霧,好聽的粵語歌(呂維洋製作)
◉參考範例21:貓頭鷹Duo的奇幻之旅,好聽的英文歌(藍振耘製作,使用Sora生成影片)
◉參考範例22:SpaceX紀錄片(丁勇智製作)
◉參考範例23:記憶的繾綣,單親父親與女兒的故事(干承鑫製作)
◉參考範例24:女子樂隊Girls Band Drama(劉硯皓製作,使用Sora生成)
◉參考範例25:暗黑風格-遊戲預告片(洪蘋-製作)
◉參考範例26:想念越南家人的故事(盧氏秋莊製作)
◉參考範例27:日系動漫(陳宇倫製作)
◉參考範例28:米菲兔與貴賓狗的冒險(林璟雯製作,不同風格的3D卡通)
◉參考範例30:侏羅紀世界:恐龍爭霸(黃子恩做的:製作)
◉參考範例31:貓咪卡比美容記(陳佳瑜製作的幽默卡通)
◉參考範例32:末日之戰(嚴伯寧製作的懷舊卡通,早期電視卡通)
◉參考範例33:健身高蛋白廣告(吳天晧製作)
◉參考範例34:關於高中青春校園戀愛的故事(黃宛晴製作)
◉參考範例35:日本旅遊行銷廣告(彭育欣製作)
◉參考範例36:工藝手錶形象廣告(周祐任製作)
◉參考範例37:蠟筆小新爸爸的襪子(陳彥文製作)
◉參考範例38:Drive Your Dream Car Today-我的夢想車(鄭又予使用InVideo AI製作)
◉參考範例39:介紹宜蘭(黃哲嘉使用InVideo AI製作)
◉參考範例40:小梅(陳怡淳製作,有吉卜力動畫的味道)
◉參考範例41:【手工創意】把平時手繪的圖案,變成AI動畫了(尹齊製作)
◉參考範例42:我與流浪貓(鄒沅希製作)
◉參考範例43:記錄2024年-漫畫方式(柳冠米製作)
◉參考範例44:高中女子樂團(林宸右製作)
◉參考範例45:阿傑平凡的一天(王唯丞製作)
◉參考範例4:(製作)
◉參考範例50:周杰倫MTV,長度2分鐘
◉參考範例51:周杰倫MTV,克隆周杰倫配音

4.各種類型的微電影,可以參考如下分類:
【產品促銷影片,活動廣告影片,劇情微電影、警匪動作片、喜劇片、浪漫片、歌曲MTV、二次元動漫影片、動物世界影片、搞笑影片...】

各種影片類型,細分如下:
(1). 劇情類型
劇情片(Drama):家庭糾葛、成長故事、社會議題。
喜劇片(Comedy):浪漫喜劇、黑色幽默、荒誕喜劇。
浪漫片(Romance):愛情悲劇、浪漫冒險。
驚悚片(Thriller):心理驚悚、犯罪驚悚、政治驚悚。
恐怖片(Horror):

(2).動作與冒險類型
警匪動作片(Crime/Action):銀行劫案、追捕戲。
冒險片(Adventure):尋寶探險、異世界探險。
戰爭片(War):戰場生存、英雄事跡。
科幻片(Science Fiction):外星文明、時間旅行。
超級英雄片(Superhero):漫威電影宇宙、DC電影、鋼鐵俠,蜘蛛人

(3).動畫與動漫類型
動漫動畫影片(Animation/Anime):
兒童動畫(Kids Animation):迪斯尼動畫
動物動畫:侏羅紀公園,恐龍動畫

(4).紀錄片與自然影片
紀錄片(Documentary)歷史紀錄、人物專題、生態環境。
自然與動物世界影片(Nature/Animal Films):野生動物紀錄片、海洋探索。
旅行探險影片(Travel Films):極地探險、文化遺產影片。

(5).音樂與藝術類型
音樂MTV:
音樂電影(Musical):結經典百老匯改編、青春校園音樂劇。
藝術電影(Art Films):視覺藝術電影。

(4).廣告與行銷類型
產品促銷影片
活動廣告影片

(6).特定受眾類型
青春校園片(Teen/School Films):校園愛情、成長故事、運動競賽。
歷史片(Historical Films):傳記電影、歷史改編劇。

(7).宗教與靈性影片(Spiritual Films):心靈啟發、宗教故事。

(8).跨類型與混合風格
黑色電影(Film Noir):偵探故事、復仇題材。
愛情奇幻影片(Fantasy Romance):時空交錯的愛情、異世界的戀人。
搞笑動作片(Action Comedy):警匪搞笑搭檔、超級英雄喜劇。
恐怖喜劇片(Horror Comedy):搞笑喪屍片、鬼怪惡作劇。

5.最後使用影片剪輯軟體彙整『影片,圖片,文字,轉場,音樂,配音』等素材或特效,
請在影片前部寫『個人資料,使用哪些技術,特點介紹』等文字介紹,
後半部才放入『微電影主題影片』
全程盡量使用AI的各種技術來製作


6.做完的影片,可以上傳到『youtube,或是Google雲端硬碟』
把網址,上傳到Zuvio的『期末作業』